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# Amazon relies on your own laziness
- URL: https://onemanandhisblog.com/2018/06/amazon-relies-on-your-own-laziness/
- Published: 2018-06-19T10:59:06.000Z
- Updated: 2018-06-19T10:59:06.000Z
- Description: Getting my fix of futurology cheaper than Amazon provides it…
- Author: Adam Tinworth
- Tags: books, ebooks, james bridle, amazon

I was reminded by the [*Offscreen Dispatch*](https://mailchi.mp/offscreenmag/20-1747401?e=df706d1152&ref=onemanandhisblog.com) newsletter that I wanted to read James Bridle's new book *New Dark Age: Technology and the End of the Future*. No sign of it on iBooks, so I jumped across to Amazon, to find that [the print edition](https://amzn.to/2lj3MWb?ref=onemanandhisblog.com) was out of stock - and that [the Kindle version](https://amzn.to/2M4B6fa?ref=onemanandhisblog.com) was an eye-watering £16.31, nearly £5 more than the print edition.

I nearly fired off an order for the print edition, when it suddenly occurred to me that maybe I could get it sooner straight from the publisher. One quick Google search later, I'm on the Verso website, looking at [£8.50 for the hardback *and* the ebook](https://www.versobooks.com/books/2698-new-dark-age?ref=onemanandhisblog.com). Admittedly, there's £3 postage on top of that, but I'm still getting two versions for what Amazon wants for just the print version.

A minute or so later, I have the ebook happily in my iPad and the print edition to follow later on. Lovely.

A timely reminder that some of the power of the major tech companies is facilitated by our own laziness, rather than a competitive price.