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# “Spray and Pray” is not a viable social media strategy for newsrooms
- URL: https://onemanandhisblog.com/2018/09/spray-and-pray-is-not-a-viable-social-media-strategy-for-newsrooms/
- Published: 2018-09-11T13:39:51.000Z
- Updated: 2018-09-11T13:39:51.000Z
- Description: There are too many social platforms now, so you need to have intelligent focus to make the most of them.
- Author: Adam Tinworth
- Tags: Social Media, social media strategy, content strategy

Cory Haik on the end of ["spray and pray" strategy for newsrooms](https://digiday.com/media/mic-sets-sights-producing-licensing-streaming-platforms-pay/?ref=onemanandhisblog.com) on social:

> “If the era of early distributed media for publishers was to spray-feed everything, everywhere, the moment we are in now is more about being smart about how we create better relationships with platforms that are meaningful from not only an audience-reach perspective but also in terms of how we want to do great journalism and get an ROI from that journalism,” said Haik.

In short - experiementing is cheap, and worth doing, but at some point you have to focus your efforts on the platforms most likely to deliver a reward. There are now just too many for anyone - bar the biggest of publishers - to use all of them.

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*These are the sorts of issues we wrestle with on my [Online Content Strategies Course](https://www.journalism.co.uk/vocational-skills-study/digital-content-strategies/s43/a698180/?ref=onemanandhisblog.com) \- we're running it again in early October. Please join us.*