> ## Content Index
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# Your work is better than "content"
- URL: https://onemanandhisblog.com/2019/07/your-work-is-better-than-content/
- Published: 2019-07-08T13:53:43.000Z
- Updated: 2019-07-08T13:53:43.000Z
- Description: Anything truly creative is more than just content.
- Author: Adam Tinworth
- Tags: content, content strategy, language

Om Malik shares my [hatred of the word "content"](https://om.co/2019/06/16/the-problem-with-content/?ref=onemanandhisblog.com):

> You can tell a lot about a person and how they think about their work based on whether or not they use “content” to describe what they do. A photographer who says that he is creating “content” for his YouTube channel is nothing more than a marketer churning out fodder to fill the proverbial Internet airwaves with marketing noise.

When I first became self-employed, back in 2012, I flirted with describing myself as a content strategist, but I just couldn't warm to the title. The above quote is exactly why. 

This isn't just semantic pedantry, or an arrogance born of my journalism past. As Om puts it:

> \[…\] words matter, and we can choose which ones we use to talk about what we produce and the things we admire and cherish. I encounter so much imaginative work on the web, and I guess I just can’t help but be peeved when I hear it discussed (often by the creators themselves) as if it is essentially marketing copy.

Please aspire to be more than a producer of content.