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# The Financial Times: Telling the climate crisis story in video
- URL: https://onemanandhisblog.com/2019/10/the-financial-times-telling-the-climate-crisis-story-in-video/
- Published: 2019-10-07T11:41:51.000Z
- Updated: 2019-10-21T12:03:50.000Z
- Description: Video lives outside the FT paywall, and give the team the chance to reach people they normally wouldn’t. But they have to use an unusual ingredient: emotion.
- Author: Adam Tinworth
- Tags: financial times, climate change, video journalism, Video, climate crisis

Director [Juliet Riddell](https://twitter.com/juliet%5Friddell?ref=onemanandhisblog.com) of the *Financial Times* talked to the News Impact Summit in Birmingham about their new short film on the climate crisis. Here are my liveblogged notes.

---

*Warning: Liveblogging. Prone to error, inaccuracy and howling crimes against grammar and syntax.*

What will the world look like in 30 years’ time? trying to explore that led the *Financial Times* in an interesting direction. They realised that they were too busy trying to describe future scenarios to concentrate on what is actually happening now. And that led to this movie:

They wanted it to speak to people who didn’t know the ins and outs of climate reporting - but those who are already aware will probably get more value for it. Use of language matters; how we describe things matter - but we need to consider if it’s constructive.

Video lives outside the paywall, so it can have a bigger impact. It's a privildige of working on the video team that they get to seek ways of engaging emotionally via video, which isn’t the normal approach. The *FT* has been incredibly supportive of the team’s risk-taking, and working with the Royal Court Theatre to deliver this was really rewarding.

> Climate reporters try hard to be objective and balanced but risk is they keep a lid on how important [#ClimateChange](https://twitter.com/hashtag/ClimateChange?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) is says [@juliet\_riddell](https://twitter.com/juliet%5Friddell?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) \- nothing wrong with emotion [#NISBHX](https://twitter.com/hashtag/NISBHX?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) [@ejcnet](https://twitter.com/ejcnet?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) [pic.twitter.com/Tf4YRf0ftp](https://t.co/Tf4YRf0ftp?ref=onemanandhisblog.com)
> 
> — Helena Pozniak (@helenapozniak) [October 7, 2019](https://twitter.com/helenapozniak/status/1181169305637068800?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

The number of views has been good, but not amazing. It has led to Juliet being invited to give talks - and the video continues to spread virally. It’s embeddable, and it’s popping up on more and more websites.

> (Really interesting that this film was developed through a user-centred workshop process. Cross-functional teams, different stakeholders, and newsroom collaborations that weren't conventional). [#nisbhx](https://twitter.com/hashtag/nisbhx?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)
> 
> — Adam Thomas (@datatheism) [October 7, 2019](https://twitter.com/datatheism/status/1181170363377553410?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)