> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Social Diary: reads from the feeds
- URL: https://onemanandhisblog.com/2020/01/the-social-diary-reads-from-the-feeds/
- Published: 2020-01-08T12:22:08.000Z
- Updated: 2020-01-08T12:26:02.000Z
- Description: Capturing the most interesting bits of social media - and putting them on the web
- Author: Adam Tinworth

*Well, here's a thing. This post was going to be the end section of this morning's [Engaged Reading Digest](https://onemanandhisblog.com/2020/01/engaged-reading-digest-whatsapp-tiktok-wef-community/) \- but I send that out as an email, and the embedded post below just did not work with that. At all.* 

*So, I'm spinning the idea off into its own series of posts — but they'll be web-only. (At least, until the Ghost team tweak the send-by-email templates to make embeds work better.)*

*Let me know what you think.* 

---

## Full Feed: Brand as social publisher

Eight years ago (eight!) I nearly ended up working as part of this team at the World Economic Forum. In retrospect I'm glad I didn't, but looking at what they've achieved over that period is quite something.

A decade (or more) ago, people were talking about the idea of brands as media creators in their own right. Very, very few organisations have actually delivered on that promise — and some who had done so have retreated to more traditional marketing. But the WEF has continued to push forward with that vision. 

In particular, some of my former students — [David Knowles](https://twitter.com/djknowles22?ref=onemanandhisblog.com) and [Charlotte Beale](https://twitter.com/CharlotteAGB?ref%5Fsrc=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&ref=onemanandhisblog.com) — have given the WEF incredible reach via social videos, delivery punchy, compelling *and* informative material week after week. 

> [4 countries that are making clean energy a way of life](https://www.facebook.com/worldeconomicforum/videos/769273050222440/)
> 
> The future is green. 📕 Read more: https://wef.ch/2EkLUnu
> 
> Geplaatst door [World Economic Forum](https://www.facebook.com/worldeconomicforum/) op Maandag 16 december 2019

## Social Snacks

*Other posts on social media that caught my eye.*

### Time rules for social video

Talking of social video, this is a handy expansion beyond the standard “you have 3 seconds to get someone's attention”. 

> When creating a video for social media:  
>  
> • You have 1 second to convince someone to watch for 3 seconds  
> • You have 3 seconds to convince someone to watch for 10 seconds   
> • After 10 seconds the narrative needs to convince someone to watch until the end
> 
> — Matthew Kobach (@mkobach) [December 29, 2019](https://twitter.com/mkobach/status/1211336930866188289?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

We'll be looking at stuff like this in *much* more detail in [my social video course](https://www.journalism.co.uk/vocational-skills-study/creating-social-video/s43/a704965/?ref=onemanandhisblog.com) next month. 

### Less is more (traffic)

One of the really odd things about jorunalism's reponse to the growing attention crisis is that we are just producing ever more content — adding to it. Ben's found some good evidence that there are other approaches that work.

> I love [@dennikN](https://twitter.com/dennikN?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)'s end of year infographic.   
>  
> This one shows that, for the fifth year in succession, the team wrote fewer articles than the previous year despite having more journalists on staff.   
>  
> Less is more. Focus is everything.  
> [https://t.co/uu0q3eWmLl](https://t.co/uu0q3eWmLl?ref=onemanandhisblog.com)
> 
> — Ben Whitelaw (@benwhitelaw) [January 7, 2020](https://twitter.com/benwhitelaw/status/1214606880758218752?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

### Instagram Fact Checking: GO!

> First time I’ve seen a [#fakenews](https://twitter.com/hashtag/fakenews?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) / Fact Check warning on Instagram   
>  
> h/t [@itshqip](https://twitter.com/itshqip?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) [pic.twitter.com/virTsmlkIt](https://t.co/virTsmlkIt?ref=onemanandhisblog.com)
> 
> — Matt Navarra (@MattNavarra) [January 7, 2020](https://twitter.com/MattNavarra/status/1214653452657266688?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

### Australia is a hellish vision of our future — in more ways than one

> When we say Australia now is a vision of the planetary future it means this, also: the use of disinformation to scapegoat and misdirect, and further delay action on climate change
> 
> — Jason Wilson (@jason\_a\_w) [January 7, 2020](https://twitter.com/jason%5Fa%5Fw/status/1214623324417871872?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

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*Got any suggestions? [Drop me a line](mailto:adam@onemanandhisblog.com).*