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# Social & Digital Lunchbreak: Facebook doesn't care, the spawn of news and conspiracies - and two vital jobs
- URL: https://onemanandhisblog.com/2020/06/facebook-doesnt-care-the-spawn-of-news-and-conspiracies-and-two-vital-jobs/
- Published: 2020-06-15T11:50:04.000Z
- Updated: 2020-06-15T11:50:04.000Z
- Description: Your lunchtime digest of social and digital news, reminding us of Facebook's indifference, and the impact of Covid-19 on what is important reporting right now…
- Author: Adam Tinworth
- Tags: Facebook, conspiracy theories, misinformation, B2B, jobs, nursing standard
## Facebook: doesn't care about news
This is your periodic reminder that we — still — need Facebook far more than Zuckerberg's empire needs news. It's been quite clear about that for years, and this message reinforces that.
The percentage of most people's newsfeeds that is made up of national news stories is really quite small. And people would keep coming back to the site, even if that went to zero. Most people are on the app to connect with friends, family and neighbours, not read news stories.
This, if nothing else, should be a stark reminder of why we need to develop direct reader engagement strategies, not mediated ones.
[Facebook says it doesn’t need news stories for its business and won’t pay to share them in AustraliaSocial media giant rejects ACCC proposal, saying it could cut out news completely without any significant impact on its businessThe GuardianNaaman Zhou](https://www.theguardian.com/media/2020/jun/15/facebook-says-it-doesnt-need-news-stories-for-its-business-and-wont-pay-to-share-them-in-australia?ref=onemanandhisblog.com)
### Meshing the language of news and conspiracy theories
For years, we've used a distinct formula of news package as a shorthand for authority, particualrly in broadcast journalism. Couple that forumla with the psychological appeal of conspiracy theories - the sense that you are an insider because you "get" the "secret" the "sheeple" can't see… well, it's a toxic brew. And, as this article makes plain, the internet and the advance in digital recording technology has facilitated this. Anyone can shoot near-professional quality video in the familiar languge of news. And people are drawn in by it.
How do we counter this? If nothing else, this should be a stark reminder of why we need to develop direct reader engagement strategies, not mediated ones.
Oh, hang on, haven't I already said that? 🤔
[The Mainstream Media Won’t Tell You ThisPeddle misinformation. Cry “conspiracy” when no one else reports it. Repeat.The AtlanticHelen Lewis](https://www.theatlantic.com/international/archive/2020/06/conspiracy-mainstream-media-trump-farage-journalism/612628/?ref=onemanandhisblog.com)
### Community Management: don't make your loyal readers feel unimportant
Good piece from the community management experts at FeverBee. Suddenly parachuting in an influencer or other major figure makes everyone else feel suddenly lesser. Anyone thinking deeply about engaged journalism can learn a lot from the underlying psychology of this.
[The Influencer/Superuser Problem | FeverBeeSuperuser programs and influencer programs typically target two groups. One group has built a reputation inside of your community (superusers) and the other outside of your community (influencers). You run into trouble when you provide... #communitymanagement #onlinecommunities #onlinecommunityFeverBeeRichard Millington](https://www.feverbee.com/influencer-superuser/?ref=onemanandhisblog.com)
### B2B in the pandemic
The key B2B titles in the medical field have been right at the centre of the reporting of our response to the pandemic. We've seen *HSJ* stories widely circulated - and *The Lancet* has also been critical, although [not without controversy](https://www.theguardian.com/world/2020/jun/04/covid-19-lancet-retracts-paper-that-halted-hydroxychloroquine-trials?ref=onemanandhisblog.com).
Good to see these deeply expert journalists getting national prominence, though.
[The Lancet’s editor: ‘The UK’s response to coronavirus is the greatest science policy failure for a generation’Richard Horton does not hold back in his criticism of the UK’s response to the pandemic and the medical establishment’s part in backing fatal government decisionsthe GuardianAndrew Anthony](https://www.theguardian.com/politics/2020/jun/14/the-lancets-editor-the-uk-response-to-coronavirus-is-the-greatest-science-policy-failure-for-a-generation?CMP=fb%5Fgu&utm%5Fmedium=Social&utm%5Fsource=Facebook&fbclid=IwAR2y4typUYRtAZTwT86mn%5F40u5OagSfwDh88PLnHGI1GzbBh2j8EVlX-L3Q#Echobox=1592118521)
Which bring us to…
## Jobs Alert
My friends at *Nursing Standard* are advertising for two jobs.
With apologies to my non-UK readers, I probably don't need to point out how vital these jobs are right now: we need the very best journalists both reporting on nursing and issues around it, and keeping the nurses themselves infomed. The key medical titles are doing good work right now, and the need *good* colleagues to keep it going.
If you're looking for work - and looking to make a difference right now - take a look:
[Nursing Standard, Features Editor job with RCNi | 100807Nursing Standard is looking for a dynamic features editor who can commission and edit compelling written and multimedia content and knows how to use social media to engage their audience.
This is an excellent opportunity to join an ambitious team at a time when healthcare issues ha…Cision Jobs](https://www.cisionjobs.co.uk/job/100807/nursing-standard-features-editor/?ref=onemanandhisblog.com)
[Nursing Standard, News Editor job with RCNi | 100806
Exciting opportunity
Nursing Standard is looking for an experienced news editor who can set the agenda with exclusive stories and build on the excellent engagement we have developed with our audience through our online content and social media channels.