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# Social & Digital coffee break: 3 stories in 3 sentences
- URL: https://onemanandhisblog.com/2020/11/social-digital-coffee-break-the-three-big-stories-explained-in-three-sentences/
- Published: 2020-11-20T12:55:46.000Z
- Updated: 2020-11-20T12:55:46.000Z
- Description: Because your time is precious, and I respect it, dammit.
- Author: Adam Tinworth
- Tags: X (Twitter), huffington post, Buzzfeed, SEO, AMPs, Facebook

## Three big media stories, explained in three sentences

![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/2020/11/IMG_5548-1.jpeg)

![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/2020/11/IMG_5549.jpeg)

1. [**Buzzfeed has bought the rump of Huffpost**](https://www.wsj.com/articles/buzzfeed-to-acquire-huffpost-in-stock-deal-with-verizon-media-11605808800?mod=djemalertNEWS&ref=onemanandhisblog.com). The high volume, mainstream news and entertainment segment is fiercely competitive and low margin. Very few players will survive and consolidation is inevitable. This says nothing about the viability of pure play digital media startups.
2. **[Twitter has rolled out Fleets worldwide](https://www.theverge.com/2020/11/17/21570368/twitter-fleets-disapeating-tweets-stories-launch-available-now?ref=onemanandhisblog.com)**. This is the exact same "stories" product that Snapchat innovated, and Facebook has cloned into Insta and the main app. Everyone will complain and tell us how pointless it is, and in a year people will be using it productively.
3. [**Google will no longer make AMP a pre-requisite**](https://themarkup.org/google-the-giant/2020/11/19/as-antitrust-pressure-mounts-google-to-pull-back-benefit-to-news-sites-that-adopted-its-preferred-mobile-technology?ref=onemanandhisblog.com) for news carousel placement from next May. The only part of this story that is *actually* news is the date — we've known this is coming for six months ([I wrote about it](https://onemanandhisblog.com/2020/07/why-google-core-web-vitals-update-is-going-to-squeeze-medium-sized-publishers-hard/) for members back in July). Bex has [a good take on the consequences](https://econsultancy.com/preparing-google-page-experience-update-core-web-vitals-optimisation-marketing-seo/?ref=onemanandhisblog.com) — and I'll have my piece ready next week.

There you go. Now let's get on with some fun stuff.

## Matt Yglesias sub-substacks Vox

 So, last week I did a month's worth of traffic in a couple of hours, thanks to my [piece on *Vox* co-founder Matt Yglesias](https://onemanandhisblog.com/2020/11/matt-yglesias-leave-vox-for-substack-is-he-doing-a-newton-or-a-sullivan/) joining the Substackarati. 

He's now written a long piece explaining *why* he left, which manages not to be a direct attack on his former colleagues, while certainly having that flavour about it. It's a worthwhile read — but I guarantee it will make some of you angry, and possibly for quite disparate reasons. 

[What’s wrong with the mediaThe young/urban/educated bubble in an era of growing polarization![](https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/886619a6-6fbb-4b2b-a1ab-cf25e43979c4/apple-touch-icon-1024x1024.png)Slow BoringMatthew Yglesias![](https://cdn.substack.com/image/fetch/h_600,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fce695ac4-18ca-4c53-a705-9cfd4bf75644_1616x1168.png)](https://www.slowboring.com/p/whats-wrong-with-the-media?ref=onemanandhisblog.com)

## Today in "Oh, FFS"

Publishing 101: don't let your advertising sales people undermine your editorial credibility. 🤦🏼‍♂️

[For $25K, you can publish climate denial in The Washington PostShould newspapers profit from spreading factual inaccuracies about deadly threats?![](https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/274ee599-fbcd-40ba-9db7-b3e5102623b5/apple-touch-icon-1024x1024.png)HEATEDEmily Atkin![](https://cdn.substack.com/image/fetch/h_600,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa14d5a84-24f1-45cc-9094-fde0942809ce_1173x773.png)](https://heated.world/p/for-25k-you-can-publish-climate-denial?ref=onemanandhisblog.com)

## Facebook: a huge PR effort around a dark, sucking moral vacuum

Facebook doesn't care. Facebook cares about looking like it cares, though. 

[Facebook Knows That Adding Labels To Trump’s False Claims Does Little To Stop Their SpreadInternal data shows that labels on President Trump’s posts decrease reshares by about 8%. They still account for some of the most engaging posts on the platform.![](https://www.buzzfeednews.com/static-assets/img/apple-touch-icon.089c9565b06f3817e65e1202343d2ca2.png)BuzzFeed NewsCraig Silverman![](https://img.buzzfeed.com/buzzfeed-static/static/2020-11/17/1/campaign_images/dc2ffa0996cc/facebook-knows-that-adding-labels-to-trumps-false-2-10133-1605575252-8_dblbig.jpg?resize=1200:*)](https://www.buzzfeednews.com/article/craigsilverman/facebook-labels-trump-lies-do-not-stop-spread?ref=onemanandhisblog.com)

## Meme, explained

If you saw this tweet from me:

> I might lose followers over this, but it needs to be said. I find it disrespectful when people don’t stand for the national anthem. As soon as you hear “We're no strangers to love, you know the rules and so do I.” you need to be OUT of your fucking seat.
> 
> — Adam Tinworth (@adders) [November 13, 2020](https://twitter.com/adders/status/1327395523356221441?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

This will explain what was going on:

[New meme mocks people who get upset over national anthem protestsA new joke format mocking people who get upset when others don’t stand during the national anthem is sweeping Twitter.![](https://www.dailydot.com/wp-content/uploads/2020/03/cropped-favicon-192x192.png)The Daily DotRachel Kiley![](https://uploads.dailydot.com/2020/11/national_anthem_meme.jpg?fm=pjpg&ixlib=php-3.3.0)](https://www.dailydot.com/unclick/national-anthem-meme/?ref=onemanandhisblog.com)

## Quick Links

- 🎞 A reminder of the [dangers of getting “free” images](https://www.computerweekly.com/news/252488167/Automated-image-recognition-How-using-free-photos-on-the-internet-can-lead-to-lawsuits-and-fines?ref=onemanandhisblog.com) from the internet wrong.
- 💸 Good piece from Gary on the challenges ahead for journalists [looking to make money from newsletters](https://medium.com/swlh/why-journalists-may-have-a-big-problem-with-making-money-through-newsletters-88a5e25af5b9?ref=onemanandhisblog.com).
- 🥊 An [eye-opening battle between Disney and a well-known (and terminally ill) sci-fi writer](https://www.theguardian.com/books/2020/nov/19/sstar-wars-author-disney-royalties-alan-dean-foster?fbclid=IwAR3p6Ki-IHUe%5FWA4r4gNGaZXJaKG45KKcI02ZVwBY43na5SDhRuX%5FTPPO2U&ref=onemanandhisblog.com) that could have *huge* copyright implications.
- 🗞 Another deep dive on [the Substackarati](https://www.cjr.org/special%5Freport/substackerati.php?ref=onemanandhisblog.com)

## Tweet of the Week

> The new Instagram layout [pic.twitter.com/eXAyHeDsGA](https://t.co/eXAyHeDsGA?ref=onemanandhisblog.com)
> 
> — Three UK (@ThreeUK) [November 19, 2020](https://twitter.com/ThreeUK/status/1329417159672520714?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

## Hope

Let's end the (working) week on a positive note. *The Atlantic*'s coverage of the pandemic has been exceptional, and this piece captures why we should face the long, dark and isolated winter ahead with hope.

Back at the beginning of the summer, we had no idea if we'd get a viable vaccine. Now, it's looking increasingly likely we'll get multiple, extremely effective ones. For the first time, I feel like we can start talking about the end of the pandemic and what happens afterwards. 

There are difficult times ahead — but we can finally see how they might end.

[The End of the Pandemic Is Now in SightA year of scientific uncertainty is over. Two vaccines look like they will work, and more should follow.![](https://cdn.theatlantic.com/_next/static/images/apple-touch-icon-152x152-aafde20dd981a38fcd549b29b2b3b785.png)The AtlanticSarah Zhang![](https://cdn.theatlantic.com/thumbor/DrNGjYFw7nl60Ova38tEDVjnIps=/0x780:1535x1579/960x500/https://cdn.theatlantic.com/assets/media/img/mt/2020/11/GettyImages_50390051/original.jpg)](https://www.theatlantic.com/health/archive/2020/11/vaccines-end-covid-19-pandemic-sight/617141/?fbclid=IwAR3gWVFxRptpYkt8V44fzCGdKNMjjCldZui1JL7d-6mLYsvYx2uHrpTylqU&ref=onemanandhisblog.com)