> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Morning Conference: The Recirculation System
- URL: https://onemanandhisblog.com/2021/04/morning-conference-the-recirculation-system/
- Published: 2021-04-09T11:52:52.000Z
- Updated: 2021-04-09T11:56:22.000Z
- Description: Some useful insights about moving readers around yoru site, another notable Google update, and more…
- Author: Adam Tinworth
- Tags: Morning Conference emails, audience engagement, SEO

“Recirculation” is the sort of fancy word that most journalists, quite rightly, turn their noses up at. It’s a horrible piece of jargon for a simple idea: getting people to reading more stuff once they arrive at our sites.

However, it remains a significant challenge in many newsrooms. All too often, I come across pieces with not a single internal link or other means of encouraging people to explore what we have to offer. Conversely, sometimes the reverse is true: the page is so plastered with links to newsletters, podcasts and other stories, it looks like the site has no confidence in the actual article people are reading.

Finding a happy medium is critical — especially for membership model sites, which need to push people towards enough of a habit that they’ll convert.

### The mobile recirculation challenge

And so, this piece from Chartbeat, is useful stuff, especially in terms of thinking about *mobile* strategies, rather than desktop ones:

> Reader scroll patterns on mobile devices differ from their desktop counterparts — how you show the depth of your content is critical to keeping them engaged in these experiences.

Worth taking some time out with a cup of tea to dig into this and, in particular, to following a lot of the links (which will create recirculation on the Chartbeat site… see how that works? 😜)

[Refining your Recirculation strategy for long-term loyalty | Chartbeat BlogPreviously, we addressed the importance of forming a Recirculation strategy and using experimentation to encourage deeper reading, while also outlining the internal barriers that can accompany the audience engagement hurdles...![](https://4ehuia1v75h912e6wht7ul1m-wpengine.netdna-ssl.com/wp-content/uploads/2017/10/cropped-android-chrome-512x512-192x192.png)Chartbeat BlogNick Lioudis![](http://blog.chartbeat.com/wp-content/uploads/2021/01/Chartbeat-Reader-Journey-Recirculation-Loyalty-800px.gif)](https://blog.chartbeat.com/2021/04/07/recirculation-strategy-reader-loyalty/?ref=onemanandhisblog.com)

## New Google Update

If you run product reviews, you need to know about this:

[Google announces product reviews algorithm updateGoogle has released a new quality algorithm update that promotes outstanding product reviews.![](https://searchengineland.com/apple-touch-icon.png)Search Engine LandBarry Schwartz![](https://searchengineland.com/figz/wp-content/seloads/2016/01/google-shopping-products1b-ss-1920.jpg)](https://searchengineland.com/google-product-reviews-algorithm-update-347568?ref=onemanandhisblog.com)

Reviews are a highly competitive category, but a very search-friendly one. If you’re running them, and especially if you’re using affiliate links as a revenue source, it’s worth watching this.

## Quick Links

- 🔥 Don’t use [Wix to make your website](https://ma.tt/2021/04/wix-dirty-tricks/?ref=onemanandhisblog.com). Seriously.
- 🔭 My City colleague [Dr Glenda Cooper is the new director of the European Journalism Observatory.](https://en.ejo.ch/specialist-journalism/ejo-welcomes-new-director?ref=onemanandhisblog.com) Really interested to see what she does with this great resource.
- 🇺🇸 Some useful data [about social media use in US adults](https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/?ref=onemanandhisblog.com) from the Pew Research Centre. Great if you’re doing audience work in the US, but bear in mind that patterns vary from country to country.
- 🤦🏼‍♂️ In a final sign of the collapse of civilization, [Facebook is to label satire stories with a “satire” tag](https://www.theverge.com/2021/4/8/22373291/facebook-label-news-feed-page-posts-fan-satire-public-official?ref=onemanandhisblog.com). Have we really fallen this low?

## Jobs Corner

- The Bureau of Investigative Journalists is looking for [an environment reporter](https://www.thebureauinvestigates.com/blog/2021-04-08/were-hiring-apply-to-be-our-environment-reporter?ref=onemanandhisblog.com) and a [US health correspondent](https://www.thebureauinvestigates.com/blog/2021-04-08/were-hiring-apply-to-be-our-us-health-correspondent?ref=onemanandhisblog.com). Talk about chunky beats…
- Reach expanding its “Live” brand and creating [50 new jobs](https://medium.com/behind-local-news-uk/reach-announces-7-new-live-brands-plus-expansions-creating-50-new-jobs-b84d5a89db47?ref=onemanandhisblog.com) in the process.

## And Finally

This is beautiful, and thought-provoking:

Have a great weekend.