> ## Content Index > Fetch the complete content index at: https://onemanandhisblog.com/llms.txt > Use this file to discover other available public pages before exploring further. # tl;dr: the return of the links - URL: https://onemanandhisblog.com/2022/01/tldr-the-return-of-the-links/ - Published: 2022-01-13T13:37:30.000Z - Updated: 2022-01-13T13:37:30.000Z - Author: Adam Tinworth - Tags: tl;dr newsletter A lot’s happened since I last did a tl;dr, so expect a mix of links from over the last six weeks below — and probably for the next couple of weeks as I play catch-up. Thanks for all the great feedback about this format, by the way. It’s clear many people find it useful, and that gives me an incentive to keep on going. --- ## Audience Engagement - 🤑 The power of [Audience Engagement for small publishers](https://whatsnewinpublishing.com/the-power-of-community-how-a-small-publisher-hit-50000-paying-members-through-audience-engagement/?ref=onemanandhisblog.com) - 🗣 An *audience* and a *community* [are NOT the same thing](https://jacobsmedia.com/the-difference-between-an-audience-and-a-community-and-what-it-means-for-broadcasters/?ref=onemanandhisblog.com)… - 👩🏽‍💻 A [metrics-centric take](https://wan-ifra.org/2021/12/how-a-data-centric-approach-helps-increase-audience-engagement/?ref=onemanandhisblog.com) from Australia. - 📉 The Trump Slump — social media engagement with news [fell off a cliff in the US](https://www.axios.com/media-ratings-traffic-2021-a6be4d72-ba5f-4f8a-ae3e-0872ecd87677.html?ref=onemanandhisblog.com). If US titles didn’t take the opportunity to convert drive-by readers into loyal ones in 2020, they’ve missed the boat. - 👥 Interesting, [holistic take on audience engagement from Scroll](https://wan-ifra.org/2022/01/audience-engagement-at-hybrid-model-digital-media-houses-tips-from-scroll/?ref=onemanandhisblog.com) in India. - 🔌 And we’re running my audience engagement course again soon. [Please sign up!](https://www.journalism.co.uk/vocational-skills-study/audience-engagement-strategies-/s43/a729370/?ref=onemanandhisblog.com) ## Business - 🍆 [Why Metropolis bought *Viz*](https://pressgazette.co.uk/metropolis-viz-cyclist-fortean-times/?ref=onemanandhisblog.com). Fnar Fnar. - 🎞 The AP is about to [start selling NFTs of historic photos](https://www.ap.org/press-releases/2022/ap-to-launch-nft-marketplace-built-by-xooa?ref=onemanandhisblog.com). I tend to agree with [Charles Arthur’s take on it](https://theoverspill.blog/2022/01/12/wordle-apps-app-store-copycats-start-up-1712/?ref=onemanandhisblog.com#cd1279ed45207d44501740a59312e537). - 🧑🏽‍⚖️ Lots of news outlets are [suing the duopoly](https://www.axios.com/1-local-newspapers-lawsuits-facebook-google-3c3dee3a-cce3-49ef-b0a2-7a98c2e15c91.html?ref=onemanandhisblog.com). ## Digital Culture - 😢 The quiet masochism of [obsessing over unfollowers](https://i-d.vice.com/en%5Fuk/article/93b3v7/who-unfollowed-me?ref=onemanandhisblog.com). - 😡 John Naughton’s thoughts about [polarisation online are worth your time](https://memex.naughtons.org/wednesday-12-january-2022/35312/?ref=onemanandhisblog.com). - 🤓 I’ve been an enthusiastic Pocket user for years. [Here’s what you should know about the app](https://pressgazette.co.uk/platform-profile-can-read-later-app-pocket-help-publishers-reach-more-engaged-readers/?ref=onemanandhisblog.com). - 👮🏻 Why [regulating algorithms is harder](https://themarkup.org/news/2022/01/04/why-its-so-hard-to-regulate-algorithms?ref=onemanandhisblog.com) than many assumed - 🎭 I’m normally sceptical of articles calling for an end to online anonymity — it doesn’t solve the problems people think it will, and creates others — but this is [a good set of suggestions](https://aeon.co/essays/curtailing-anonymity-is-a-first-step-to-reducing-online-abuse?ref=onemanandhisblog.com), full of nuance. Ending anonymity would be bad — but I think the time might have come to put limits on it. - 🦠 Trends are moving [more quickly than they used to online](https://www.vox.com/the-goods/22841564/internet-trends-tiktok-sea-shanties-bama-rush?ref=onemanandhisblog.com). But all your base are still belong to us. ## Instagram - 💃🏼 The [2022 Instagram Trend Report](https://about.instagram.com/blog/announcements/instagram-trends-2022/?utm%5Fsource=The%20Audience%20Agency&utm%5Fmedium=email&utm%5Fcampaign=12913614%5FDigital%20Snapshot%2011%20Jan%202022&utm%5Fcontent=Instagram%20Trend%20Report&dm%5Fi=1X0O%2C7OS7I%2C3XQLYE%2CVBZS7%2C1) — this makes me feel old. I mean, I *am* old, but this makes me *feel* it. - ⏰ The return of the chronological feed [is in testing](https://www.theverge.com/2022/1/5/22868889/new-instagram-chronological-feed-algorithm-tests?ref=onemanandhisblog.com). ## Journalism Culture - 🤝 Some useful thoughts [about peer mentoring](https://ijnet.org/en/story/why-horizontal-mentoring-key-freelance-journalists?ref=onemanandhisblog.com) in an industry so dependent on freelancers. - 💏 And some *really* clear ideas about addressing the [problem of trust in journalism here](https://ijnet.org/en/story/trust-me-im-journalist?ref=onemanandhisblog.com). - 🏘 And, surprise, surprise people [trust news produced locally](https://pressgazette.co.uk/survey-people-more-likely-to-trust-local-news-produced-on-patch-pay-average-of-1-30-month/?ref=onemanandhisblog.com) to them more than that from untouchable media figures elsewhere… ## Misinformation - 👨🏼‍🔬 China made [a fake scientist to spread disinformation](https://www.nbcnews.com/tech/tech-news/china-based-disinformation-operation-pushed-fake-swiss-scientist-faceb-rcna7255?ref=onemanandhisblog.com). - 🧑🏽‍🔬 The strange case of a Twitter scientist who died from COVID — [without ever existing in the first place](https://gizmodo.com/science-twitter-got-catfished-by-a-fake-professor-who-d-1844591277?ref=onemanandhisblog.com) ## Podcasting - 🎤 1 in 10 Brits [plans to launch a new podcast this year](https://podnews.net/press-release/acast-new-year?ref=onemanandhisblog.com). I am not one of them. - 🎈 So, yes, it’s just possible that podcasting is a bubble. [Here’s how to cope](https://onaudio.mattdeegan.com/p/coping-with-podcastings-bubble?ref=onemanandhisblog.com). ## Newsletters - 📧 Substack gets a [number of small quality-of-life improvements](https://on.substack.com/p/new-tools-layout-options?r=2g5j8&utm%5Fcampaign=post&utm%5Fmedium=email), including what any other platform would call a magazine theme. - 🔮 The Revue newsletter gathers up [some predictions for the year ahead](https://www.getrevue.co/profile/the%5Fweek%5Fin%5Fnewsletters/issues/newsletter-predictions-for-the-year-ahead-933775?ref=onemanandhisblog.com). - 🏘 Reach is doing interesting things with [local newsletters](https://www.holdthefrontpage.co.uk/2021/news/publisher-launches-new-political-title-after-revealing-newsletters-first-plan/?ref=onemanandhisblog.com). ## Twitter ![](https://media.tenor.com/images/d856e0e0055af0d726ed9e472a3e9737/tenor.gif) Twitter using the ban hammer: actual footage - 🛑 [Politcs for All is now politics for nobody](https://pressgazette.co.uk/why-twitter-has-suspended-news-aggregator-politiocs-for-all/?ref=onemanandhisblog.com), as Twitter has permanently suspended the account. Sensationalist takes, suspicious levels of follower growth and an [account based on other people’s work](https://blogs.lse.ac.uk/polis/2022/01/05/global-journalism-reborn-what-difference-does-it-make/?ref=onemanandhisblog.com)? Not to be mourned. - 🤷🏻‍♀️ This is one of the more [interesting exploration of context collapse on Twitter](https://ravenmagazine.org/magazine/twitter-the-intimacy-machine/?ref=onemanandhisblog.com) I’ve come across. I should write more about context collapse. ## Video ![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/2022/01/rode-videomic-go-II-insitu-girl-yellow.jpg) - 🤥 YouTube has a long way to go on [dealing with misinformation](https://www.poynter.org/fact-checking/2022/an-open-letter-to-youtubes-ceo-from-the-worlds-fact-checkers/?ref=onemanandhisblog.com) — according to professional fact-checkers. - 🎙 I am in love with [the look of this microphone](https://www.rode.com/blog/all/introducing-the-videomic-go-ii?ref=onemanandhisblog.com). Will I buy one and do a review? I will! - 📺 [Social video time](https://www.socialmediatoday.com/news/new-report-finds-social-media-video-now-sees-as-much-consumption-time-as-tr/616657/?ref=onemanandhisblog.com) now equal to TV consumption time. US figures, but the trend is clear. - 🕺🏽And [TikTok got more traffic than Google](https://gizmodo.com/tiktok-got-more-traffic-than-freakin-google-in-2021-1848252058?ref=onemanandhisblog.com). ## Subscriber Bonus Links ### Not available to just anyone on the web. ## WTF - 👣 If you’re a prominent woman in media, you might want to [avoid putting photos of your feet on Instagram](https://www.spectator.co.uk/article/my-strange-encounter-with-foot-fetishists?ref=onemanandhisblog.com)… ## Satire is not dead Two men called Smith are off to [launch a new media venture](https://thefix.media/2022/01/10/ben-smiths-new-venture-and-the-deceptive-appeal-of-cosmopolitan-audiences/?ref=onemanandhisblog.com). This isn’t the press release — but it might as well be: > In so many ways, the global news industry is failing its audience. It’s time for a bunch of people currently occupying the highest echelons of that industry to reinvent it from the bottom up. [Read it all](https://theap.substack.com/p/announcement-the-ap-alex-pareene). But you might want [to read this first](https://www.news-future.com/p/notes-on-project-coda-and-the-mad?ref=onemanandhisblog.com), to understand what’s being satirised… And, finally, read [Charlie Beckett’s take on it all](https://blogs.lse.ac.uk/polis/2022/01/05/global-journalism-reborn-what-difference-does-it-make/?ref=onemanandhisblog.com). ## Just Enjoy - 🇬🇧 Lovely [multimedia feature of Britain from above](https://news.sky.com/story/britain-from-above-in-2021-a-drone-photographers-view-of-life-this-year-12500578?ref=onemanandhisblog.com#article) - 🦞 Whatever happened to [lobster guy Jordan Peterson](https://www.theatlantic.com/magazine/archive/2021/04/what-happened-to-jordan-peterson/618082/?ref=onemanandhisblog.com)? ## And Finally… > I recently went back to education and got a PhD in Virology from the University of Facebook. > > Delighted to work with them and share my experiences. [pic.twitter.com/RQaBl0EGH5](https://t.co/RQaBl0EGH5?ref=onemanandhisblog.com) > > — Cormac Moore (@TheCormacMoore) [December 15, 2021](https://twitter.com/TheCormacMoore/status/1471146647925231623?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)