> ## Content Index
> Fetch the complete content index at: https://onemanandhisblog.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# tl;dr: the Facebook-lite edition
- URL: https://onemanandhisblog.com/2022/03/newsletters-facebook-audience-engagement/
- Published: 2022-03-11T15:10:05.000Z
- Updated: 2022-03-11T15:10:05.000Z
- Description: Your weekly round-up of news you can use from publishing, journalism and the creator economy.
- Author: Adam Tinworth
- Tags: tl;dr newsletter

For once, Facebook doesn't seem to be the centre of attention, with big shifts like TikTok expanding to 10 minute videos, Twitter making more changes and some eye-opening moves from Reach dominating the news. Onwards to the links!

## Audience Engagement

- 🧪 The [periodic table of community management](https://guild.co/blog/periodic-table-community-strategy/?ref=onemanandhisblog.com)
- 😤 Metaverse [community management is going wrong already](https://www.vice.com/en/article/7kb7w4/being-a-facebook-metaverse-community-guide-seems-like-a-nightmare-job?ref=onemanandhisblog.com).
- 📹 Using [social video to boost engaged time](https://whatsnewinpublishing.com/52-uptick-in-time-spent-on-site-why-one-millennial-publisher-turned-to-short-form-vertical-video/?ref=onemanandhisblog.com)…
- 👹 A journalist [engages with a troll via email](https://www.holdthefrontpage.co.uk/2022/news/journalist-confronts-troll-over-click-baiting-scumbag-jibe/?ref=onemanandhisblog.com). This is absolutely NOT a scalable — or safe — approach. But it can be surprisingly effective. Twitter’s Joanna Geary did this years ago [in her *Birmingham Post* days](https://www.theguardian.com/commentisfree/2012/apr/12/noel-edmonds-day-i-met-troll?CMP=gu%5Fcom&ref=onemanandhisblog.com), and it made a difference.

## Business Models

- 💸 Former client the [*FT* hits 1 m digital subscribers](https://pressgazette.co.uk/ft-hits-1m-paying-digital-subscribers/?ref=onemanandhisblog.com), with journalism now their biggest revenue stream.
- 🔮 Three [very interesting predictions](https://www.ftstrategies.com/insights/top-three-predictions-for-the-news-publishing-industry-in-2022/?ref=onemanandhisblog.com) for news business models from the *FT*.
- 👩🏽‍💻 Reach has a mixed bag of results, but is doing well in [getting readers to register](https://pressgazette.co.uk/reach-2021-results/?ref=onemanandhisblog.com).
- 💰 Did Australia’s attempt to make [Google and Facebook pay publishers](https://www.wired.com/story/australia-media-code-facebook-google/?ref=onemanandhisblog.com) work?
- 🛍 YouTube, king of monetisation, offering new ways to [make money from Shorts and shopping](https://www.theverge.com/2022/2/10/22925936/youtube-creators-feature-shopping-live-streaming-gifted-memberships?s=09&ref=onemanandhisblog.com).
- 🌋 Are we at [peak subscription](https://www.theatlantic.com/health/archive/2022/03/why-subscriptions-are-hard-to-cancel/623885/?ref=onemanandhisblog.com)? (Probably not — but people will keep asking this question.
- 👂🏼What podcasting’s best listeners [think of ads](https://tomwebster.media/what-podcastings-best-customers-think-of-podcast-ads/?ref=onemanandhisblog.com).

## Facebook

- 👥 New tools for [managing groups](https://9to5mac.com/2022/03/09/facebook-groups-easier-to-manage/?ref=onemanandhisblog.com). QR codes could work very well for local groups — or even in *whisper* print publications?
- 🚦 Facebook giving exemptions to Ukraines [urging violence against Russian invaders](https://www.reuters.com/world/europe/exclusive-facebook-instagram-temporarily-allow-calls-violence-against-russians-2022-03-10/?taid=622a703727d3f20001e221cf&utm%5Fcampaign=trueAnthem:+Trending+Content&utm%5Fmedium=trueAnthem&utm%5Fsource=twitter).

## Journalism Practice

- 💨 Useful information from *The Guardian* about [their liveblogging approach](https://reutersinstitute.politics.ox.ac.uk/news/tips-guardian-live-blogging-and-covering-breaking-news-ukraine?ref=onemanandhisblog.com).
- 📈 Reach [setting page view targets](https://www.holdthefrontpage.co.uk/2022/news/publisher-launches-new-minimum-page-view-targets-for-reporters/?ref=onemanandhisblog.com) for its staff (again). I have a post in progress about this one.
- 🤑 Newsquest says that [“hundreds” of its journalists are getting page view bonuses](https://www.holdthefrontpage.co.uk/2022/news/publisher-says-hundreds-of-reporters-receive-page-view-target-bonuses/?ref=onemanandhisblog.com).
- 🛑 Reach [carries on killing its offices](https://www.holdthefrontpage.co.uk/2022/news/publisher-closes-regions-last-working-newsroom-in-meeting-space-plan/?ref=onemanandhisblog.com)
- 🏨 Some publishers using hoteling software to [manage how their workforce use office space](https://digiday.com/media/how-publishers-are-using-hoteling-software-to-manage-their-hybrid-workforces/?ref=onemanandhisblog.com).
- 🧠 Reporting [sensitively on neurodiversity](https://www.journalism.co.uk/news/how-to-report-on-neurodiversity-accurately-and-ethically/s2/a901381/?ref=onemanandhisblog.com).

## Newsletters

- 📧 Five tips for [making newsletters that stick](https://whatsnewinpublishing.com/5-tips-for-creating-newsletters-that-stick%EF%BF%BC/?ref=onemanandhisblog.com) (eeeew…)
- 🎙 Interesting [Media Voices interview with Ryan Heafy](https://voices.media/designed-marketing-engine-cities-6am-city-hits-milestone-1-million-newsletter-subscribers?ref=onemanandhisblog.com) of newsletter-based local media company, 6am City.
- 🔎 The Manchester Evening News launches a newsletter looking to [highlight stories which might get missed](https://medium.com/behind-local-news-uk/newsletter-aims-to-put-spotlight-on-issues-getting-lost-in-daily-news-cycle-f822eb4cff03?ref=onemanandhisblog.com).
- 🔥Substack under fire *again* — this time for [profiting from COVID-19 misinformation](https://pressgazette.co.uk/campaign-group-chief-says-substack-profiting-from-misinformation-deaths/?ref=onemanandhisblog.com)
- 🌍 How publishers are [using newsletters to reach international audiences](https://digiday.com/media/how-publishers-are-using-newsletters-to-reach-readers-and-attract-subscribers-internationally/?ref=onemanandhisblog.com).
- 👓 I don’t know if you’ve heard, but [Substack has a reader app now](https://www.niemanlab.org/2022/03/substacks-google-reader-esque-app-is-part-of-media-ecosystem-based-on-different-laws-of-physics-company-says/?ref=onemanandhisblog.com). I wrote [about it](https://onemanandhisblog.com/2022/03/substacks-app-building-the-vc-moat/), too…

> Don't take on The Mill 📉📉 [pic.twitter.com/eSqJa5QyiR](https://t.co/eSqJa5QyiR?ref=onemanandhisblog.com)
> 
> — Joshi Herrmann (@joshi) [March 1, 2022](https://twitter.com/joshi/status/1498682652915814405?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

## Platforms

- 🐣 The *NYT* looks at how [Twitter is reinventing itself](https://www.nytimes.com/2022/03/02/technology/twitter-platform-rethink.html?ref=onemanandhisblog.com).
- 🎉 Here’s a round-up of the [new Twitter features coming](https://www.interhacktives.com/2022/02/16/new-twitter-features/?ref=onemanandhisblog.com).
- 💪🏼 And this is a surprisingly useful guide to [actually using Twitter](https://thezvi.substack.com/p/how-to-best-use-twitter?s=r) better.
- 🌅 [Social Media Image sizes](https://blog.hootsuite.com/social-media-image-sizes-guide/?ref=onemanandhisblog.com) cheat sheet
- 🙈Trump Social, sorry, *Truth Social* [struggling out of the gates](https://www.wsj.com/articles/trumps-truth-social-launches-with-glitches-11645528246?ref=onemanandhisblog.com).
- 🍿 [TikTok is going long](https://www.wired.com/story/tiktok-wants-longer-videos-like-not/?ref=onemanandhisblog.com), if you like it or not…
- 🎦 Don’t [give up on Reels](https://bigtechnology.substack.com/p/its-way-too-early-to-count-out-instagram) just yet.

> 1/ Stop saying TikTok is “usually just an app for memes and dancing, not serious issues.” Remember when TikTokers supposedly trolled a Trump rally? That was 21 months ago.   
>  
> TikTok's been a political tool for as long as it's been used by people who care about political issues.
> 
> — Abbie Richards (@abbieasr) [March 7, 2022](https://twitter.com/abbieasr/status/1500956943728451589?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

## SEO

- 👨🏻‍💻 Setting up [Google Publisher Centre](https://whatsnewinpublishing.com/how-to-set-up-google-publisher-center-news-and-discover-podcast-for-publishers/?ref=onemanandhisblog.com)
- 🕵🏻‍♀️ Why does all the really interesting stuff end up on [the later pages of search result](https://christianheilmann.com/2021/12/20/the-web-starts-on-page-four/?ref=onemanandhisblog.com)s?
- 💻 The [desktop version of the Core Web Vitals](https://whatsnewinpublishing.com/the-desktop-rollout-of-core-web-vitals-is-complete-how-can-publishers-optimize-site-performance/?ref=onemanandhisblog.com) rollout is done.

## Verification

- 🔎 A nice summary of how journalists [are verifying Ukraine videos](https://www.washingtonpost.com/media/2022/03/02/ukraine-visual-forensics/?utm%5Fcampaign=When%20the%20Going%20Gets%20Weird...&utm%5Fmedium=email&utm%5Fsource=Revue%20newsletter)
- 🤥 Scam pages are trying to capitalise on the [attention generated by the Ukraine invasion](https://www.inputmag.com/culture/ukraine-russia-war-pages-instagram-meme-scams?ref=onemanandhisblog.com)
- ✋🏻 Facebook [blocking new Crowdtangle sign-ups](https://www.reuters.com/technology/meta-pauses-new-users-joining-analytics-tool-crowdtangle-2022-01-29/?ref=onemanandhisblog.com)
- 🔬 Useful guide from the ever-excellent Bellingcat to [archiving content from Telegram](https://www.bellingcat.com/resources/how-tos/2022/03/08/how-to-archive-telegram-content-to-document-russias-invasion-of-ukraine/?ref=onemanandhisblog.com)

> The lack of attention in big tech companies like [@Meta](https://twitter.com/Meta?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) [@Twitter](https://twitter.com/Twitter?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) [@Google](https://twitter.com/Google?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) in terms of content moderation, verification and overall better signalling of trusted actors in smaller countries - in this case European - makes it that much harder to verify claims during this crisis.
> 
> — Sofia Diogo Mateus (@sofiadmateus) [February 26, 2022](https://twitter.com/sofiadmateus/status/1497507893419065347?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com)

---

## The Big Read: We’re not storytellers

Journaolism lecturer lazy cliché #378: “We are storytellers!”

Well, maybe we're not, Maybe journalism is something different…

[Why journalists should think twice about calling themselves “storytellers” in today’s partisan environmentJournalists often brand themselves as “storytellers” to signal their reporting expertise. But in new research, Brian Calfano, Jeffrey Blevins and Alexis Straka find that because of the …![](https://blogs.lse.ac.uk/favicon.ico)USAPP![](https://blogsmedia.lse.ac.uk/blogs.dir/58/files/2022/02/Story-typewriter-featured.jpg)](https://blogs.lse.ac.uk/usappblog/2022/02/25/why-journalists-should-think-twice-about-calling-themselves-storytellers-in-todays-partisan-environment/?ref=onemanandhisblog.com)

### Chaser:

[Should journalists call themselves ‘storytellers’?Plus: On the ground with journalists in Mexico, the digital divide among investigative journalists, and why ESPN became politicized![](https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/28e4e9ad-457c-4e29-90e7-0bd1dc977c98/apple-touch-icon-1024x1024.png)RQ1Mark Coddington and Seth Lewis![](https://cdn.substack.com/image/fetch/w_1200,h_600,c_limit,f_jpg,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F4bf98a6e-aa0b-40e4-ae9e-63ac1ffac8de_256x256.png)](https://rq1.substack.com/p/should-journalists-call-themselves?r=2hwy&s=r&utm%5Fcampaign=post&utm%5Fmedium=email)

---

## The Big debate: do paywalls create a moral problem?

This one really isn't going away any time soon. The more membership models we have, the more people are excluded from the high-quality news ecosystem. But there won't *be* a high-quality news ecosystsm without membership models. 

[The moral dilemma of paywalls: Why journalism will increasingly move into two different worldsBy Alexandra Borchardt, Medieninsider.com![](https://cdn-static-1.medium.com/_/fp/icons/Medium-Avatar-500x500.svg)MediumMedieninsider![](https://miro.medium.com/max/558/1*ItAktdrkB3v-Gm0-nvMYFw.png)](https://medieninsider.medium.com/the-moral-dilemma-of-paywalls-why-journalism-will-increasingly-move-into-two-different-worlds-95c2e1ddc552?ref=onemanandhisblog.com)

---

## Every “high petrol prices” news package

This made me chuckle. Not quite as good as the [old Newswipe parody](https://www.youtube.com/watch?v=aHun58mz3vI&ref=onemanandhisblog.com), but getting there.