> ## Content Index > Fetch the complete content index at: https://onemanandhisblog.com/llms.txt > Use this file to discover other available public pages before exploring further. # Five great reads from the online content mines - URL: https://onemanandhisblog.com/2022/05/five-articles-worth-your-time/ - Published: 2022-05-07T21:41:14.000Z - Updated: 2022-05-07T21:41:14.000Z - Description: Plus some jobs, a tip, and Lagerfeld’s iPods. Yes, really. - Author: Adam Tinworth - Tags: TikTok, Facebook, podcasting, YouTube, B2B, computer weekly, SEO All the best people — and you, my friends, are clearly the *best* people — like to spend their weekends catching up on digital cultural trends. So, here's some exquisitely curated links from the last few weeks to deepen your understanding of the cultural zeitgeist this fine weekend. ## People doing serious things on TikTok shocker So, **gasp*, TikTok is being used for *serious* things. Yes, people are doing actual useful, in-depth content there. Gosh, this is *so* surprising, isn't it? ![](https://media.tenor.com/images/19c6178aad37c33a0dd2afed1cec2c70/tenor.gif) No, of course it's not. This *always* happens. Twitter was just for people talking about their lunch, Instagram was for photos of people's lunch… We start off trivialising a social media service, and end up [accusing it of destroying democracy](https://www.theatlantic.com/magazine/archive/2022/05/social-media-democracy-trust-babel/629369/?ref=onemanandhisblog.com). TikTok is just on the same trajectory as every other service over the past two decades. [The hottest trend on TikTok? In-depth analysis.These creators have theories for everything on the internet, from celebrities to fashion trends.![](https://cdn.vox-cdn.com/uploads/hub/sbnu_logo_minimal/441/touch_icon_iphone_retina_1000_yellow.755.png)VoxTerry Nguyen![](https://cdn.vox-cdn.com/thumbor/QAdWKtusru-30ko9O0iyUU5KPkg=/0x392:5472x3257/fit-in/1200x630/cdn.vox-cdn.com/uploads/chorus_asset/file/23400699/GettyImages_1147802627.jpg)](https://www.vox.com/the-goods/23021836/tiktok-analysis-commentary-creators?ref=onemanandhisblog.com) ## Facebook kills its podcasting support This is also so unsurprising that it almost hurts. Podcasting becomes big, Facebook adds some half-hearted support, just in case it turns out to be a threat. It doesn't meaningfully build engagement, and podcasting generally hasn't proved a threat to Meta's business. The plug gets pulled. This is the future awaiting Facebook's [newsletter initiative Bulletin](https://www.bulletin.com/?ref=onemanandhisblog.com), too. [Facebook Pulls the Plug on Podcast Business After a Year![](https://assets.bwbx.io/s3/javelin/public/javelin/images/favicon-black-63fe5249d3.png)BloombergAshley Carman![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iWs5fMb0YyrI/v0/1200x698.jpg)](https://www.bloomberg.com/news/articles/2022-05-02/facebook-is-planning-to-leave-the-podcast-business-after-a-year?ref=onemanandhisblog.com) ## Some nuance on YouTube radicalisation Interesting piece from a *NYT* email, pointing out that the YouTube radicalisation spiral has been exaggerated. If you start searching for extremist content, you'll get shown more of it. If you're just watching cute cat videos, you're unlikely to ever see it. So, it tends to push people already on a radicalisation journey further along the path, but it doesn't start them on that journey. [On Tech: The YouTube rabbit hole is nuanced![](https://nytimes.com/favicon.ico)![](https://static01.nyt.com/images/2020/03/18/reader-center/author-shira-ovide/author-shira-ovide-blogSmallThumb-v3.png)](https://messaging-custom-newsletters.nytimes.com/template/oakv2?campaign%5Fid=158&emc=edit%5Fot%5F20220421&instance%5Fid=59104&nl=on-tech-with-shira-ovide&productCode=OT®i%5Fid=99052261&segment%5Fid=89882&te=1&uri=nyt%3A%2F%2Fnewsletter%2F99e0cbcf-e283-54f4-a0a0-9e33a4023fc5&user%5Fid=78ab332e965e5b7b10bc9c4d0a01817b&ref=onemanandhisblog.com) ## Never underestimate the trades Remember the huge Post Office IT scandal? (If the answer's “no”, the BBC has a [good explainer for you](https://www.bbc.co.uk/news/business-56718036?ref=onemanandhisblog.com).) The story was actually broken years before it came to wider notice. It was in the pages of *Computer Weekly,* and the young journalist who broke it was Rebecca Thompson. And the nationals completely failed to pick it up until years later. There's a horrible snobbery in journalism about anything that doesn't come from the nationals — or, at a pinch, the consumer mags — but sometimes B2B titles do some of the most important reporting. This *Times* profile of Rebecca (whom I was working with back when she broke the story) is a reminder that there's talent and great stories in **all** parts of journalism: [Rebecca Thomson exposed the Post Office scandal — and nobody listenedRebecca Thomson was a 26-year-old reporter on a niche computer magazine when she first revealed a national injustice in the Post Office Scandal![](https://www.thetimes.co.uk/d/img/icons/icon_1_5x-a13ee0bf9a.png)The Sunday TimesSabah Meddings![](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Fsundaytimes%2Fprod%2Fweb%2Fbin%2F344899ee-c7db-11ec-aec3-018778242ce9.jpg?crop=6720%2C3780%2C0%2C350&resize=1200)](https://www.thetimes.co.uk/article/rebecca-thomson-exposed-post-office-scandal-latest-xd6v6z6fw?ref=onemanandhisblog.com) ## The sweet seduction of SEO myths This is here as a reminder to myself more than anything. There are so many SEO myths sloshing around out there, with little or no evidence to back them up, and no clear source, but endless SEO blog linking to the same few unsourced, unproven statements. I'm deep in a couple of SEO consulting projects right now: this is a great warning to make sure what I do is based on experimentation and evidence. [Why we’re hardwired to believe SEO myths (and how to spot them!)Uncovering the rationale behind this phenomenon, with examples, and five questions to ask yourself when you sense SEO myths![](https://www.searchenginewatch.com/wp-content/uploads/2019/10/sew-favicon.png)Search Engine WatchJonas Sickler![](https://www.searchenginewatch.com/wp-content/uploads/2022/04/Why-were-hardwired-to-believe-SEO-myths-and-how-to-spot-them-scaled.jpg)](https://www.searchenginewatch.com/2022/04/28/why-were-hardwired-to-believe-seo-myths-and-how-to-spot-them/?ref=onemanandhisblog.com) --- ## Jobs Alert A whole bunch of jobs at Thomson Reuters — and the deadline is Sunday 8 May. If you left reading this newsletter until Monday, you're too late… > \*\*We. Are. Hiring\*\* > > 1\. Senior editor, SEO[https://t.co/Y5G9MhvEHL](https://t.co/Y5G9MhvEHL?ref=onemanandhisblog.com) > 2\. SEO producer [https://t.co/qlH6Yv24od](https://t.co/qlH6Yv24od?ref=onemanandhisblog.com) > 3\. Audience producer [https://t.co/S1fGrv4IQl](https://t.co/S1fGrv4IQl?ref=onemanandhisblog.com) > 4\. Newsroom analyst [https://t.co/pGuUYXBogL](https://t.co/pGuUYXBogL?ref=onemanandhisblog.com) > 5\. Newsletter editor [https://t.co/yKaBKxQzSa](https://t.co/yKaBKxQzSa?ref=onemanandhisblog.com) > > Read the thread for details 1/11 > > — Nick Petrie (@petren) [April 27, 2022](https://twitter.com/petren/status/1519222858865598468?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) --- ## Tip of the Day How to use Google Trends in your story or blog post in a more useful way than just grabbing a screenie: > How to embed [@GoogleTrends](https://twitter.com/GoogleTrends?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) realtime charts: > > 1\. Click ‘< >’ on the visual you want to embed. (You’ll see a pop-up like below.) > > 2\. Click ‘Keep data updated’ if you want the visual to keep updating, or uncheck it if you want to freeze it. > > 3\. Copy the embed code for your CMS! [pic.twitter.com/T4cQhEaDwi](https://t.co/T4cQhEaDwi?ref=onemanandhisblog.com) > > — Google News Initiative (@GoogleNewsInit) [April 21, 2022](https://twitter.com/GoogleNewsInit/status/1517154978401452033?ref%5Fsrc=twsrc%5Etfw&ref=onemanandhisblog.com) --- ## And finally: Karl Lagerfeld's dated iPods Nearly 11 years ago, I was at the long-gone LeWeb conference in Paris. I live-blogged a talk by, of all people, Karl Lagerfeld, who talked about his use of iPads in his work: [Le Web: Karl Lagerfeld on iPads and technologyIt’s a surprise to have a tech conference kicking off with an icon of fashion. But Karl Lagerfeld has some surprises for us. He sees himself as very “different from the marionette he has become for the rest of the world”. Despite being a self-proclaimed “paper freak” when it![](https://onemanandhisblog.com/favicon.png)One Man & His BlogAdam Tinworth![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/2022/05/BA3F8772-845A-446E-91A2-87A24485EE5B.jpeg)](https://onemanandhisblog.com/2011/12/le%5Fweb%5Fkarl%5Flagerfeld/) But there was one interesting little revelation: > He has hundreds of iPods with different compilations of music he creates, and he annotates them with the date so he can go back to a particular period. Well, Lagerfeld has since passed away, and now those iPods are [up for auction](https://www.sothebys.com/en/buy/auction/2022/karl-karl-lagerfelds-estate-iii-evening-sale/a-lot-of-fifty-ipods-7th-generation-apple?ref=onemanandhisblog.com). And, sure enough, they're dated: ![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/2022/05/ECCB7824-5715-41EE-9955-CA39788EF32A.jpeg)