> ## Content Index > Fetch the complete content index at: https://onemanandhisblog.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to get your relationship with Google back on track - URL: https://onemanandhisblog.com/2024/09/how-to-get-your-relationship-with-google-back-on-track/ - Published: 2024-09-11T12:40:58.000Z - Updated: 2024-09-11T12:40:58.000Z - Description: A tool for making the most of Google Analytics, and how to recover from a SEO nightmare. - Author: Adam Tinworth - Tags: SEO, analytics, Google ## News Consumer Insights is back In the Google Analytics 3 days, which finally ended before the summer, Google had a pretty useful tool called News Consumer Insights. Essentially, you connected it to your Google Analytics account, and it created an editorially-relevant dashboard for you to understand the relationship between your content and your audience. It wasn't updated for GA4 by the time of the GA3 switch off, despite the fact that the new version of Google Analytics was even more e-commerce focused than the old version. It's really hard to get what publishers need out of the current version, frankly. Well, happily, last month the Google News Initiative finally released a GA4 compatible version of News Consumer Insights: Cutting through the hype, it *does* look useful, and it *is* free, so if you're using Google Analytics, get it hooked up and see what it does for you. I've connected a couple of our students sites, in preparation for the new academic year, and I'll report back once I've had a chance for a more detailed explore. I'm bloody glad to see it back, though, even if there are [some better (if more complex) tools](https://www.ga4publishers.com/?ref=onemanandhisblog.com) out there… [News Consumer InsightsMeasure the performance of your audience using our benchmarks and get actionable recommendations to improve business gaps. News Consumer Insights will allow you to grow user engagement, maximize your consumer revenue strategy and is available for publishers using all versions of Google Analytics.![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/icon/safari-pinned-tab.svg)News Consumer Insights![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/thumbnail/share.jpg)](https://news-consumer-insights.appspot.com/?ref=onemanandhisblog.com) --- ## Recovering from a Google algorithm spanking Talking of Google, some publishers are seeing some real volatility in their search traffic. I'm not particularly sympathetic to some of the complaints. There's a whole genre of “Google is punishing small sites like me, it's not fair” articles out there. And pretty much every time I've looked at those sites, they're making some extremely obvious SEO mistakes - or they've got no funnel in place to develop search visitors into loyal ones. Bit late by the time you're complaining to a sympathetic journalist about the traffic downturn… However, some sites *do* get unfairly hit, and this is a useful guide to how to go about recovering from that: [Search traffic declines and what to doWe’re answering some lingering questions about search traffic declines, how to communicate changes to executives, and new avenues to connect with audiences.![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/icon/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F9fcd956f-3329-43ac-b51a-29e93ac92586%2Fapple-touch-icon-180x180.png)WTF is SEO?WTF is SEO?![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/thumbnail/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F440cc3a5-cfd1-4b59-a2c8-22da68b95939_1260x900.png)](https://www.seoforjournalism.com/p/news-publishers-seo-google-traffic?ref=onemanandhisblog.com) --- ## What work chat tool do you use? I'm running a quick poll on LinkedIn about work chat tools like Slack, Teams and even Discord. I'd be really interested to hear what you use professionally: [Vote now!](https://www.linkedin.com/posts/adamtinworth%5Fim-interested-in-what-the-standard-for-activity-7239566625845186560-GKy1?ref=onemanandhisblog.com) Yes, there is an audience-related reason for this. And I'll talk more about that when the poll is done… --- ## Courses🤷🏼 Quick, self-serving plug: the next run of my popular and very reasonably priced newsletters course kicks off on Monday. Still space left, if you fancy joining us: [Creating compelling newslettersThis four-session online course will give you the tools to create your own engaging online newsletter![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/icon/favicon.png)Journalism.co.uk![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/thumbnail/brett-jordan-LPZy4da9aRo-unsplash.jpg)](https://www.journalism.co.uk/vocational-skills-study/creating-compelling-newsletters-online-course/s43/a761215/?ref=onemanandhisblog.com) (I'm feel really awkward plugging my own courses, which is why I'm in journalism not marketing, but they're a big part of how I earn my living so… 🤷🏼) ![](https://media.tenor.com/V0Gm1ceor_kAAAAC/the-simpsons-homer-simpson.gif) --- ## Events Now, back to more comfortable territory — plugging other people's worthwhile things! Marcella from journalism.co.uk is organising a live webinar next week on the audience user needs model, which is a really useful framework for starting an audience engagement journey. I can'y make it as I'll be at [NEXT Conference in Hamburg](https://nextconf.eu/?ref=onemanandhisblog.com), but it looks well worth tuning in for: [Why the user needs model is transformative: learnings from the Reuters Institute and Metro.co.ukJoin us for this free, live webinar where we will discuss one of the most effective strategies to grow audience engagement![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/icon/favicon.png)Journalism.co.ukMarcela Kunova![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/thumbnail/Webinar.png)](https://www.journalism.co.uk/news/why-the-user-needs-model-is-transformative-learnings-from-the-reuters-institute-and-metro-co-uk/s2/a1174938/?ref=onemanandhisblog.com) And in October, the European Journalism Centre are doing a News Impact Summit on fighting climate misinformation. I desperately want to be there — but I have some tricky childcare logistics to negotiate before I can sign up. If you're more flexible - you should get yourself booked in: [News Impact Summit: Fighting climate misinformationThe 2024 News Impact Summit in Copenhagen will address how climate misinformation undermines public trust in climate policies and stalls progress toward a…![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/icon/apple-touch-icon.png)EJC.net![](https://storage.ghost.io/c/36/d8/36d823b7-59a1-4c8b-91bd-a54c64552596/content/images/thumbnail/nick-karvounis-3_ZGrsirryY-unsplash-SocialShare.jpg)](https://ejc.net/events/news-impact-summit-fighting-climate-misinformation?ref=onemanandhisblog.com)