Free Post audio Get some audio in your engagement strategy Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…
Free Post diversity British journalism still has a serious equality problem Plenty of talented young female and BAME journalists are entering the industry — but precious few are making the top ranks. Why is that?
Free Post membership models Journalism needs members, not readers Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
Free Post iOS Journalists: do NOT upgrade to iOS14 today Apple's big iOS and iPad update arrives today. You do NOT want to install it today, if you use your iPhone or iPad for your journalism.
Free Post analytics On engagement metrics and Facebook malignancy Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
Free Post LinkedIn LinkedIn, TikTok and the dawn of the algorithm wars LinkedIn, the dull elder sibling of Facebook and Twitter, is slowly finding new relevance. But the war over TikTok points the way to social media's future.
Free Post apple The secret of Apple News+ success? Knowing your content and your audience What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content…
Free Post engaged journalism When journalists go wil… uh, solo (and other useful links) Entrepreneurial journalism, growing subs and the GoPro surprise: 6 useful links
Free Post indie magazines Subscribed: three magazines I love You can help save your favourite magazine by subscribing. Here's three on my subs list.
Free Post substack Cancel Culture afterlife: Glinner and Substack Where do you go, if you've been banned from Twitter? Off to the newsletter platform, to start building an audience - and a revenue stream - there.
Free Post tiktok Weaning media off its social addiction Kicking the social media traffic fix, plus links on the tricks of pseudoscience and the future of media.
Free Post censorship Engagement in an age of declining press freedom Attacks on the independence of the press are underway in the UK and the US. Twitter is stripping context from thoughtful debates. The only antidote is thoughtful engagement work.
Free Post newsletters The future of newsletters lies in exploring their versatility Newsletters are climbing up the hype curve, just as podcasts did a couple of years ago. Making the most of them requires exploring different formats. Some publishers have started that process.
Free Post Twitter Twitter's faceless accelerants Social media mobs do what mobs have always done: give the masses the feeling of power.
Free Post social & digital lunchbreak Who's afraid of the small, average Apple News+? A storm in a teacup around changes coming to Apple's news app, some thoughts on Reels, and a toxicity round-up. Happy Monday!
