# One Man & His Blog
> Digital journalism, audience strategy & the creator economy. By Adam Tinworth
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About](https://onemanandhisblog.com/about-this-blog.md) - One Man & His Blog is the personal weblog of Adam Tinworth. I’ve been using it to explore the intersection of digital technology, publishing and journalism for well over 18 years – and it’s where I continue to think out loud as part of my consultancy work. About Me I’ve been a journalist for 25 yea…
- [Audience Engagement](https://onemanandhisblog.com/audience-engagement.md) - Living notes for the Audience Engagement courses I run. These will be updated over time, to keep them as current as I can.
- [Content Strategy — basic concepts](https://onemanandhisblog.com/content-strategy-basic-concepts.md) - Some of the basic concepts integral to good content strategy
- [Content Strategy — making choices](https://onemanandhisblog.com/content-strategy-making-choices.md) - You can't do everything — choose wisely.
- [Content Strategy — supporting notes](https://onemanandhisblog.com/content-strategy-supporting-notes.md) - Information and links supporting my content stagey course.
- [Content Strategy — the arc of content](https://onemanandhisblog.com/content-strategy-the-arc-of-content.md) - Digital co intent changes our relationship with time — here's how to adapt to that.
- [Course: Creating Social Video](https://onemanandhisblog.com/creating-social-video.md) - Want to create compelling videos for social platforms? This is the course for you.
- [Current Open Journalism Training Courses](https://onemanandhisblog.com/current-open-training-courses.md) - Here's the current open training courses I'm running through the good folks at journalism.co.uk
- [Digital Journalism Training](https://onemanandhisblog.com/digital-journalism-training.md) - Over the last 20 years, I’ve trained countless journalists, editors, writers, PRs and marketers in the core skills of online content creation and strategy. I’ve worked with everybody from senior leadership teams of national newspapers, to students preparing for the beginnings of their career in jou…
- [FAQ](https://onemanandhisblog.com/faq-2.md) - ** Who are you? ** I’m Adam Tinworth, a digital journalist, blogger and publishing strategist living on the West Sussex coast, and loving it. I’m married, have a delightful young daughter, Hazel, and enjoy a range of things from good whiskies, through writing and photography to gardening. **Are you…
- [Social video exercise resources](https://onemanandhisblog.com/forest.md) - Forest Bathing Here are some articles to inform your video production: * NatGeo — The secret to mindful travel? A walk in the woods [https://www.nationalgeographic.com/travel/article/forest-bathing-nature-walk-health] * Quartz – The Japanese practice of ‘forest bathing’ is scientifically proven to…
- [Interesting Social Video Examples](https://onemanandhisblog.com/interesting-social-video-examples.md) - I'm giving TikTok its own page. And I'm also starting to build out a page of interesting series concepts. Vox: How China is changing Hollywood Quartz: The Millennial Whoop Sound is essential to this one, but again, see how social storytelling techniques are used. The Economist: Rwanda’s Eternal Pre…
- [Live Event Coverage](https://onemanandhisblog.com/live-event-coverage.md) - Want liveblogging, scribing or sketchnotes for your live event? In partnership with Drawnalism, we have the perfect solution.
- [Analytics: further reading](https://onemanandhisblog.com/livenotes-analytics-further-reading.md) - This is where I'll be sharing links to useful or interesting material about editorial analytics. Please bookmark the page, and check it periodically!
- [Multimedia Feature Examples](https://onemanandhisblog.com/multimedia-feature-examples.md) - Interesting multimedia features that have caught my attention over the last few years.
- [Social Video: further reading](https://onemanandhisblog.com/social-video-further-reading.md) - A regularly updated resource on social video.
- [Social Video Resources](https://onemanandhisblog.com/social-video-resources.md) - This is a new version of my training notes. Rather than the usual PDFs and eBooks I create, I’ve built this as a series of webpages that I can continually update. This field is changing so fast that just putting up a set of static files will render them obsolete too quickly. So, please bookmark thi…
- [Themed videos](https://onemanandhisblog.com/themed-videos.md) - Here's some examples of themed video series that some publications are using: British GQ - Action Replay
- [Training Resources](https://onemanandhisblog.com/training-resources.md)
- [Video Software & Hardware](https://onemanandhisblog.com/video-software-hardware.md) - Some recommendations of current software and hardware that's useful in mobile journalism work.

## Posts
- [GEO for OM&HB?](https://onemanandhisblog.com/2026/07/geo-for-om-hb.md) - Should I make this site more LLM friendly?
- [Does Meta have the “stink of death” about it?](https://onemanandhisblog.com/2026/07/does-meta-have-the-stink-of-death-about-it.md) - The once-and-former Facebook is losing its grip on cultural power.
- [Three months on](https://onemanandhisblog.com/2026/07/three-months-on.md) - It's been a quarter of a year since a lampost attacked my head.
- [Community on news sites: 2006 versus 2026](https://onemanandhisblog.com/2026/07/community-on-news-sites-2006-versus-2026.md) - Have we managed to learn anything in two decades?
- [The passing of Om Malik](https://onemanandhisblog.com/2026/06/the-passing-of-om-malik.md) - We've lots one of my earliest blogging idols, just when we need him most
- [What happens if you take the fear out of AI?](https://onemanandhisblog.com/2026/06/what-happens-if-you-take-the-fear-out-of-ai.md) - Fear-based marketing is infecting all of us. Do we need to slow down and stop panicing?
- [Read Careless People, fight Facebook](https://onemanandhisblog.com/2026/06/read-careless-people-fight-facebook.md) - A year on, the author of the best Facebook exposé is still being silenced by the company
- [Cuttings: AI in court, and defining podcasts](https://onemanandhisblog.com/2026/06/cuttings-ai-court-germany-podcasting.md) - Google's AI is ruled liable in Germany, media leaders try to define podcasting – and I'm on a podcast (again)
- [Digital News Report 2026: the year that everything changes](https://onemanandhisblog.com/2026/06/digital-news-report-2026-the-year-that-everything-changes.md) - 2026 is the year where social platform come to dominate news distribution – and video platforms in particular. What does that mean for traditional journalism businesses?
- [Notes from OphCon 6](https://onemanandhisblog.com/2026/06/notes-from-ophcon-6.md) - What do you get when you get journalists, coders and audience data enthusiasts together in a room?
- [Two examples of why publishers need to own their audience relationships](https://onemanandhisblog.com/2026/05/two-examples-why-publishers-need-to-own-their-audience-relationships.md) - When other businesses get between us and our readers, we become vulnerable to their decisions.
- [Reasons to be skeptical about (total) Zero Click Search](https://onemanandhisblog.com/2026/05/reasons-to-be-skeptical-about-total-zero-click-search.md) - A living list of the reasons I think the panic is over-blown - and any evidence I can gather
- [Listen: Journalism's painful rebirth](https://onemanandhisblog.com/2026/05/listen-journalisms-painful-rebirth.md) - A conversation on the painful present and hopeful future of news
- [Reporting America: journalism in the US under the shadow of Letter from America](https://onemanandhisblog.com/2026/05/alistair-cooke-rage-bait.md) - Notes from a panel discussion about the legacy of Alistair Cooked the challenge of reporting on the US today
- [The four pillars of modern media](https://onemanandhisblog.com/2026/05/the-four-pillars-of-modern-media.md) - The way people get information has changed. And we're not adapting fast enough.
- [Post-accident recovery update](https://onemanandhisblog.com/2026/05/post-accident-recovery-update.md) - Over a month since the accident. How is my recovery going?
- [It never rains…](https://onemanandhisblog.com/2026/04/it-never-rains.md) - IT insult adds to physical injury
- [A personal note](https://onemanandhisblog.com/2026/04/a-personal-note.md) - Or why arguing with lampposts is a mug's game
- [Cuttings: neologisms, Reddit and more](https://onemanandhisblog.com/2026/04/cuttings-neologisms-reddit-and-more.md) - Useful links and reading from the interwebs for today, April 1st. 100% April Fools free, guaranteed.
- [Why OpenAI abandoned Sora – and the elephant in the GenAI room](https://onemanandhisblog.com/2026/03/why-openai-abandoned-sora-and-the-elephant-in-the-genai-room.md) - It's money. It's always money.
- [YouTube's first video upload is in the V&A Museum](https://onemanandhisblog.com/2026/03/youtubes-first-video-upload-is-in-the-v-a-museum.md) - Both the video and a recreation of a watch page from the mid-2000s are on display.
- [Can local news act as democratic defence?](https://onemanandhisblog.com/2026/03/can-local-news-act-as-democratic-defence.md) - Disinformation is undermining our democracies. Can we bolster them with media literacy or with a revitalised local news sector? A panel at the UK Media Freedom Forum discussed…
- [The Tipping Point: The Chilling Escalation of Online Violence Against Women](https://onemanandhisblog.com/2026/03/the-tipping-point-the-chilling-escalation-of-online-violence-against-women.md) - Online harassment of female reporters is fuelling a rise in physical attacks, according to research presented by Professor Julie Posetti
- [Defending Democracy: how does journalism play its part?](https://onemanandhisblog.com/2026/03/defending-democracy-how-does-journalism-play-its-part.md) - Democratic backsliding and the decline of journalism are connected. A panel at the Media Freedom Forum discussed how one can save the other.
- [Jodie Ginsberg: the urgent need to protect journalists](https://onemanandhisblog.com/2026/03/jodie-ginsberg-the-urgent-need-to-protect-journalists.md) - An attack on journalism is often the herald of an attack on democracy. In this year's James Cameron Memorial Lecture, Jodie Ginsberg sounded the alarm.
- [The (Siren) Song of LinkedIn](https://onemanandhisblog.com/2026/03/the-siren-song-of-linkedin.md) - The best tune is the sound of punctured pomposity
- [Journalism’s return to community is necessary – but risky](https://onemanandhisblog.com/2026/02/journalisms-return-to-community-is-necessary-but-risky.md) - “Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.
- [Journalism right in your lughole](https://onemanandhisblog.com/2026/02/journalism-right-in-your-lughole.md) - Three fabulous podcast episodes that are well worth your time.
- [Journalism isn’t dying](https://onemanandhisblog.com/2026/02/journalism-is-not-dying.md) - The crumbling edifice of traditional media means the growth of emerging media is more important than ever.
- [Life is not a football game](https://onemanandhisblog.com/2026/01/life-is-not-a-football-game.md) - And an audience is not a tribal fanbase.
- [The real AI Opportunity](https://onemanandhisblog.com/2026/01/the-real-ai-opportunity.md) - In the rush to “keep up” with emerging technology, some publishers are missing the real opportunity
- [Navigating the shifting sands of audience strategy](https://onemanandhisblog.com/2026/01/navigating-the-shifting-sands-of-audience-strategy.md) - A round-up of stories to inform your work - and a pledge to stay reverse centaur-free. Really.
- [The Top 10 posts on OM&HB in 2025](https://onemanandhisblog.com/2026/01/the-top-10-posts-on-om-hb-in-2025.md) - What caught your eye and kept you reading in 2025?
- [AIs have no sense of humour](https://onemanandhisblog.com/2025/11/ais-have-no-sense-of-humour.md) - Face it: nobody's going to be selling prints of ChatGPT's best cartoons…
- [Cuttings: Breadth, Depth and WhatsApp](https://onemanandhisblog.com/2025/11/cuttings-breadth-depth-and-whatsapp.md) - Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.
- [Playing the algorithm game](https://onemanandhisblog.com/2025/11/playing-the-algorithm-game.md) - Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?
- [Cuttings: The true face of X political influencers](https://onemanandhisblog.com/2025/11/cuttings-the-true-face-of-x-political-influencers.md) - Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product
- [Getting AI in perspective](https://onemanandhisblog.com/2025/11/getting-ai-in-perspective.md) - Yes, AI matters to journalism – but can we talk about other things, too, please?
- [Fighting the new censorship: Emily Maitlis and Dr Ayala Panievsky](https://onemanandhisblog.com/2025/11/fighting-the-new-censorship-emily-maitlis-and-dr-ayala-panievsky.md) - Emily Mailtlis interviews Dr Ayala Panievsky on how journalists counter the tools populist politicians use to control the narrative
- [24 years later](https://onemanandhisblog.com/2025/11/24-years-later.md) - It's my 24th anniversary as a blogger.
- [Your Sceptical AI Reader](https://onemanandhisblog.com/2025/11/your-sceptical-ai-reader.md) - Somewhere between AI Boosterism and Doomerism, there's a realistic path to be navigated.
- [2001: the year blogging changed the world](https://onemanandhisblog.com/2025/10/2001-the-year-blogging-changed-the-world.md) - Yet we wouldn't realise how much for two decades
- [The siren song of AI scale](https://onemanandhisblog.com/2025/10/the-siren-song-of-ai-scale.md) - Turning to AI to write stories will not save smaller outlets
- [One Man on a Podcast](https://onemanandhisblog.com/2025/10/one-man-on-a-podcast.md) - It's an Addition to what I normally do
- [Cuttings: Facebook, The Nerve and the Butcher](https://onemanandhisblog.com/2025/10/cuttings-facebook-the-nerve-and-the-butcher.md) - Curated read for paying members of OM&HB. And curated with love and thanks.
- [The ever-evolving face of social video](https://onemanandhisblog.com/2025/10/the-ever-evolving-face-of-social-video.md) - If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
- [Report and Connect: a manifesto for the survival of journalism in the AI age](https://onemanandhisblog.com/2025/10/report-and-connect-a-manifesto-for-the-survival-of-journalism-in-the-ai-age.md) - A call for us to stop letting the tech companies define our work, and reset our focus on the audiences we need to survive
- [People still misuse AI](https://onemanandhisblog.com/2025/10/people-still-misuse-ai.md) - But it’s not their fault. Well, not entirely.
- [Three glimpses into the future of journalism](https://onemanandhisblog.com/2025/09/three-glimpses-into-the-future-of-journalism.md) - Three stories worth your time, in the shifting sands of modern publishing
- [Where do journalism students get their news?](https://onemanandhisblog.com/2025/09/where-do-journalism-students-get-their-news.md) - They sure aren't wedded to print any more.
- [FT Strategies: the path to resilient content in an AI world](https://onemanandhisblog.com/2025/09/ft-strategies-the-path-to-resilient-content-in-an-ai-world.md) - It's time to take a long, hard look at your content, and work out what's valuable, and what's going to be killed by AI, says the FT Strategies team
- [Should publishers block the AI bots?](https://onemanandhisblog.com/2025/09/should-publishers-block-the-ai-bots.md) - How do publishers fight back against the bots stealing our content, and then. stealing our traffic with their products built on our work? A panel at the Future of Media Technology had some ideas…
- [Delfi Meedia: making AI a newsroom tool](https://onemanandhisblog.com/2025/09/delfi-meedia-making-ai-a-newsroom-tool.md) - How can AI really perform for a big publisher in a smaller country? Delfi Media is harnessing it as a back-end tool.
- [From Traffic to Trust: Publishers’ response to AI](https://onemanandhisblog.com/2025/09/from-traffic-to-trust-publishers-response-to-ai.md) - How can publishers respond to AI killing their traffic? Focus less on algorithms and more on audiences – and put community back at the heart of their journalism
- [Mediahuis: from zero to 100k subs in five years](https://onemanandhisblog.com/2025/09/mediahuis-from-zero-to-100k-subs-in-five-years.md) - Some quick points of interest from Mediahuis Ireland's five year subs journey
- [How to win at journalistic video in 2025](https://onemanandhisblog.com/2025/09/how-to-win-at-journalistic-video-in-2025.md) - We just keep pivoting to video – because it's a vital part of your content mix. But how do you get it right?
- [O’Reilly Media: Use AI to increase discoverability, don’t serve sloppy AI hamburgers](https://onemanandhisblog.com/2025/09/oreilly-media-use-ai-to-increase-discoverability-dont-serve-sloppy-ai-hamburgers.md) - O'Reilly Media has been working with Miso AI to deliver an LLM-based discovery system, that helps their users find their way to a content steak, not AI hamburger…
- [Unlocking paywall growth with  AI](https://onemanandhisblog.com/2025/09/unlocking-paywall-growth-with-ai.md) - How Alma Media kickstarted subs growth with an AI-infused paywall.
- [Can reader data drive revenue for publishers?](https://onemanandhisblog.com/2025/09/can-reader-data-drive-revenue-for-publishers.md) - Is first party data critical to unlocking new revenue – and new editorial products?
- [Harnessing AI for audiences at the Washington Post](https://onemanandhisblog.com/2025/09/harnessing-ai-for-audiences-at-the-washington-post.md) - The man in charge of the Washington Post's tech platform thinks Ai can create the right user experiences to attract young people
- [The Economist in the age of AI](https://onemanandhisblog.com/2025/09/the-economist-in-the-age-of-ai.md) - Luke Bradley Jones on why The Economist is less exposed to Ai risk than many, how they're preparing anyway – and why they're on Substack
- [Cuttings: AI in court and Telegraph trauma](https://onemanandhisblog.com/2025/08/cuttings-ai-in-court-and-telegraph-trauma.md) - AI techbro hypocrisy and troubling moves at the “for sale“ newspaper.
- [Cuttings: YouTube, education and Ghost](https://onemanandhisblog.com/2025/08/cuttings-youtube-education-and-ghost.md) - Quick links in and around journalism from the interwebs, annotated for your reding pleasure.
- [20 years of digital journalism training](https://onemanandhisblog.com/2025/08/20-years-of-digital-journalism-training.md) - It's now the “job” I've been doing longest
- [Ghost 6.0 is here](https://onemanandhisblog.com/2025/08/ghost-6-0-is-here.md) - The new version of the CMS gets social and analytical…
- [And…back](https://onemanandhisblog.com/2025/08/and-back.md) - Back under the blog after a much needed-break.
- [The Observer, The Salt Path and the secret roots of attention](https://onemanandhisblog.com/2025/07/the-observer-the-salt-path-and-the-secret-roots-of-attention.md) - There are untold thousands of memoirs based on lies. So why did this one catch such widespread attention?
- [20 years ago](https://onemanandhisblog.com/2025/07/7-7-london-bombing-20-years-ago.md) - Two decades ago, a series of terrorist attacks shook London. And I found myself on the cusp of two worlds of journalism.
- [Media & AI: exponential change is here](https://onemanandhisblog.com/2025/06/media-ai-exponential-change-is-here.md) - The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
- [Six insightful reactions to the Digital News Report 2025](https://onemanandhisblog.com/2025/06/six-insightful-reactions-to-the-digital-news-report-2025.md) - In amongst the relentless self-promotion, there are gems of wisdom to be found in LinkedIn…
- [Digital News Report 2025: exponential media change is here](https://onemanandhisblog.com/2025/06/digital-news-report-2025-exponential-media-change-is-here.md) - The era of incremental media change is over, and the emerging media tsunami is upon us. It's exponential all the way from here on out.
- [Walking the tightrope between AI and audiences](https://onemanandhisblog.com/2025/06/walking-the-tightrope-between-ai-and-audiences.md) - Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.
- [Cuttings #1](https://onemanandhisblog.com/2025/06/cuttings-1.md) - Essential reads on AI, SEO and Bluesky
- [When did you last reply to someone on a social network?](https://onemanandhisblog.com/2025/06/when-did-you-last-reply-to-someone-on-a-social-network.md) - A little more conversation, a little less promotion, please
- [Is Trump a blogger or a social object?](https://onemanandhisblog.com/2025/06/is-trump-a-blogger-or-a-social-object.md) - The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.
- [The problem isn't AI, the problem is humans](https://onemanandhisblog.com/2025/06/the-problem-isnt-ai-the-problem-is-humans.md) - We have a great new tool. We just have to learn to use it properly…
- [Why is media so… conservative?](https://onemanandhisblog.com/2025/05/why-is-media-so-conservative.md) - For an industry so obsessed with news, why are we so reluctant to cover new things?
- [Sit quietly and read time: AI, Meta, money and… Tintin?](https://onemanandhisblog.com/2025/05/sit-quietly-and-read-time-ai-meta-money-and-tintin.md) - Some worthwhile reading gleaned from my open tabs over the Bank Holiday weekend…
- [Mark Zuckerberg doesn’t know what he’s doing](https://onemanandhisblog.com/2025/05/mark-zuckerberg-doesnt-know-what-hes-doing.md) - Nowhere does the heroic myth of the founder look more tarnished than in the tattered remnants of the Facebook creator's reputation.
- [Friday night's fine for linkin'](https://onemanandhisblog.com/2025/04/friday-nights-fine-for-linkin.md) - Lots of good stuff to read – and think about – over the weekend
- [A new threat for newsletters?](https://onemanandhisblog.com/2025/04/a-new-threat-for-newsletters.md) - The simplicity of the in-box is a thing of the past. Can we handle categorisation?
- [XCity 2025 is here](https://onemanandhisblog.com/2025/04/xcity-2025-is-here.md) - The latest annual issue from our MA Magazine journalism students
- [Trust me, I’m a journalist](https://onemanandhisblog.com/2025/04/trust-me-im-a-journalist.md) - We're labouring under the illusion that the public trust us. Time to wake up.
- [How are audiences feeling about AI in 2025?](https://onemanandhisblog.com/2025/04/how-are-audiences-feeling-about-ai-in-2025.md) - More research showing just how wary audiences are of AI being used in journalism
- [Quartz finally burns out](https://onemanandhisblog.com/2025/04/quartz-finally-burns-out.md) - A moment's silence for one of the great 2010s journalism innovators
- [Book recommendations: Drax & Meta](https://onemanandhisblog.com/2025/03/book-recommendations-drax-meta.md) - How money from the slave trade is still influencing British politics — and the inside story of the people in Facebook that ended up upending society.
- [Meta pirated books — and trained AI on them.](https://onemanandhisblog.com/2025/03/meta-stole-books-and-trained-ai-on-them.md) - And it looks like some of mine were in there.
- [Seeking refuge from the technofeudalist attention economy – in print](https://onemanandhisblog.com/2025/03/seeking-refuge-from-the-technofeudalist-attention-economy-in-print.md) - Print doesn't have to die for digital to win.
- [The AI trap has closed around Apple. Don’t be next.](https://onemanandhisblog.com/2025/03/the-ai-trap-has-closed-around-apple-dont-be-next.md) - Apple tried to make AI a personal answer engine. It failed. It's a warning to all businesses.
- [The humour and morality void at the heart of Meta](https://onemanandhisblog.com/2025/03/the-humour-and-morality-void-at-the-heart-of-meta.md) - A new book is confirming every dark suspicion we had about Facebook
- [The federated One Man & His Blog](https://onemanandhisblog.com/2025/03/the-federated-one-man-his-blog.md) - If you haven't heard of ActivityPub yet, now might be the time to start paying attention
- [AI: Take a guess](https://onemanandhisblog.com/2025/03/ai-take-a-guess.md) - LLMs are, in essence, guessing machines. They work by determining what’s probably the answer. And that means they’re great for ideas — and terrible for facts.
- [Media mutatis](https://onemanandhisblog.com/2025/02/media-mutatis.md) - A new season of OM&HB is coming your way. And this might be the most interesting time to be writing about media in the two decades I've been posting here.
- [Audience Strategy: further reading (listening?)](https://onemanandhisblog.com/2025/02/audience-strategy-further-reading-listening.md) - More bonus links for my students, with a distinct MAGA world theme…
- [We are become meme](https://onemanandhisblog.com/2025/02/we-are-become-meme.md) - Internet culture has infected and mutated mainstream culture — and the shitposters have the reins of power. Meme journalism used to be a joke. Now it's a necessity.
- [Caught between a Musk and a hard place](https://onemanandhisblog.com/2025/02/caught-between-a-musk-and-a-hard-place.md) - Following the diktats of the MemeMan gets much harder under the harsh eye of parliamentary scrutiny.
- [Your coffee reading, or the Monday linkdump](https://onemanandhisblog.com/2025/02/your-coffee-reading-or-the-monday-linkdump-2.md) - For your amusement and edification as you sip your coffee
- [Audience Strategy: further reading](https://onemanandhisblog.com/2025/02/audience-strategy-further-reading.md) - Some links, mainly for my Audience Strategy students - but of possible interest to others.
- [A little newsletter scepticism](https://onemanandhisblog.com/2025/02/a-little-newsletter-scepticism.md) - Beehiiv is going to give journalists financial support. Those who don't remember history are doomed to etc etc etc
- [TikTok made me love it](https://onemanandhisblog.com/2025/02/tiktok-made-me-love-it.md) - A new genre of fiction is filling up the bestseller lists. And guess what's putting it there?
- [Five telling quotes](https://onemanandhisblog.com/2025/01/five-telling-quotes.md) - Five pieces worth your times — and quotes that show you why.
- [Rule 1: Never trust Facebook](https://onemanandhisblog.com/2025/01/rule-1-never-trust-facebook.md) - Zuckerberg is MAGAing Facebook and Instagram. But he's always done what suits the company, not what helps the users.
- [The newsletter inquisition](https://onemanandhisblog.com/2025/01/the-newsletter-inquisition.md) - Some insights into newsletter strategy, based on unanswered questions from a Smartocto webinar
- [The top 10 posts of 2024: the top 5](https://onemanandhisblog.com/2025/01/the-top-10-posts-of-2024-the-top-5.md) - The five most read posts of last year were very concerned with audience, the fate of WordPress — and a long gone lads' mag.
- [My top 10 posts of 2024: the bottom half](https://onemanandhisblog.com/2025/01/my-top-10-posts-of-2024-the-bottom-half.md) - Which posts caught your attention last year? The bottom half of the top 10 is all about the decline of Twitter and Facebook, and the rise of AI slop.
- [Journalism is a social process: we need to connect with our audience](https://onemanandhisblog.com/2024/12/journalism-is-a-social-process-we-need-to-connect-with-our-audience.md) - Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
- [Audience Engagement: two words, both matter](https://onemanandhisblog.com/2024/11/audience-engagement-two-words-both-matter.md) - If you're taking about audience growth in journalism, you might be forgetting a crucial, human element in the process.
- [The post X-battle: Threads is down, but not out](https://onemanandhisblog.com/2024/11/threads-bluesky-sill-social-media.md) - The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
- [The Bluesky explosion and the Substack trap](https://onemanandhisblog.com/2024/11/the-bluesky-explosion-and-the-substack-trap.md) - The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
- [Bluesky is having a moment. Time to pay attention.](https://onemanandhisblog.com/2024/11/bluesky-is-having-a-moment-time-to-pay-attention.md) - Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
- [Listening is greater than talking in journalism](https://onemanandhisblog.com/2024/11/listening-is-greater-than-talking-in-journalism.md) - In the wake of the shock election news from the US, a provocation for the future of journalism.
- [Missing Links & Unfinished Thoughts: False Prophets and Useful Tools](https://onemanandhisblog.com/2024/11/missing-links-unfinished-thoughts.md) - More gems from the published archive, looking at the problem with media innovation, and the first real meme…
- [Anyone know of any big stories happening today?](https://onemanandhisblog.com/2024/11/anyone-know-of-any-big-stories-happening-today.md) - There's got to be something. Maybe an election somewhere?
- [Missing Links and Unfinished Thoughts: dead internet, living video](https://onemanandhisblog.com/2024/11/missing-links-and-unfinished-thoughts-dead-internet-living-video.md) - More interesting reading and viewing culled from a long list of unpublished posts.
- [What comes after Twitter?](https://onemanandhisblog.com/2024/10/what-comes-after-twitter.md) - And are we wordsmiths doomed to be replaced by the video stars?
- [Missing Links & Unfinished Thoughts #2: An Ugly Truth or Two](https://onemanandhisblog.com/2024/10/missing-links-unfinished-thoughts-2-2.md) - More interesting links and thoughts culled from my horrible unfinished draft post habit.
- [Podcasting is the mainstream media now](https://onemanandhisblog.com/2024/10/podcasting-is-the-mainstream-media-now.md) - Now research suggests podcasting is mainstream, in the UK at least. Plus a PR over-reaches, and the debate about teens and social media
- [AI Friday: the vapourware edition](https://onemanandhisblog.com/2024/10/ai-friday-3.md) - The latest news from the intersection of AI, journalism, and techbro hype.
- [Spinning the digital news cycle](https://onemanandhisblog.com/2024/10/spinning-the-digital-news-cycle.md) - The Sun's starting to gate its content, and local news is putting up a paywall. No, this isn't a post from 2014 — this is happening now.
- [The missing links and unfinished thoughts](https://onemanandhisblog.com/2024/10/the-missing-links-1.md) - The links I should have shared, the posts I should have written…
- [Forget the volume, feel the community](https://onemanandhisblog.com/2024/10/forget-the-volume-feel-the-community.md) - The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
- [Adding Mastodon author attribution to Ghost](https://onemanandhisblog.com/2024/10/adding-a-mastodon-author-to-ghost.md) - How to add the Mastodon author attribution to your single author Ghost site.
- [Why we need new gatekeepers to counter AI slop](https://onemanandhisblog.com/2024/10/why-we-need-new-gatekeepers-to-counter-ai-slop.md) - In less than two years, AI content is polluting search results and social networks. We need a new wave of curators to counter this.
- [Launching the Institute for Creativity and AI](https://onemanandhisblog.com/2024/10/launching-the-institute-for-creativity-and-ai.md) - What happens when you take academics from across multiple disciplines, and let them explore the intersection of creativity and AI? We're about to find out…
- [How Threads got tangled](https://onemanandhisblog.com/2024/10/how-threads-got-tangled.md) - Meta's Twitter clone is struggling with engagement bait and over-zealous moderation. Meanwhile, has The Economist figured out how to attract Gen Z without TikTok?
- [Facebook woos the kids](https://onemanandhisblog.com/2024/10/facebook-woos-the-kids.md) - And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.
- [On bloggers and journalists, 20 years on](https://onemanandhisblog.com/2024/10/on-bloggers-and-journalists-20-years-on.md) - An old debate reared its head over the weekend. Why do journalists still misunderstadn what blogging was — and is?
- [How many people are you?](https://onemanandhisblog.com/2024/10/how-many-people-are-you.md) - Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!
- [When digital goes shopping for print](https://onemanandhisblog.com/2024/10/when-digital-goes-shopping-for-print.md) - Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.
- [The Mill, The Bell, the Ghost and the future of local news](https://onemanandhisblog.com/2024/10/the-mill-the-bell-the-ghost-and-the-future-of-local-news.md) - Mill Media's latest site eschews Substack for Ghost. That's great: the web/newsletter/subscriptions space needs competition, and a choice of platforms for publishers.
- [WordPress just lost its default status for publishers](https://onemanandhisblog.com/2024/10/wordpress-just-lost-its-default-status-for-publishers.md) - The battle between Automattic and WP Engine has exposed an unexpected vlunerability of the WordPress ecosystem — and it's one publishers should be wary of.
- [We need a social media POSSE](https://onemanandhisblog.com/2024/09/we-need-a-social-media-posse.md) - But I'm not talking about an online lynch mob, but some new digital plumbing to make it easier to navigate a social media diaspora. Plus an AI tool worth exploring.
- [Tales of people-powered journalism](https://onemanandhisblog.com/2024/09/tales-of-people-powered-journalism.md) - Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
- [What the hell is happening at Automattic (part 2)?](https://onemanandhisblog.com/2024/09/what-the-hell-is-happening-at-automattic-part-2.md) - The CEO of Automattic has declared war on WP Engine as a bad citizen of the WordPress ecosystem. What the hell is going on?
- [Step back, and rethink journalism in an AI age](https://onemanandhisblog.com/2024/09/step-back-and-rethink-journalism-in-an-ai-age.md) - I finally found the perspective on generative AI I've been missing
- [Solutions to a broken ad model](https://onemanandhisblog.com/2024/09/solutions-to-a-broken-ad-model.md) - The ad world is in flux. Google is killing cookies, and then it isn't. What can publishers do to survive?
- [Finding the right publishing tech for your business model](https://onemanandhisblog.com/2024/09/finding-the-right-publishing-tech-for-your-business-model.md) - A tech centric panel at the Future of Media Technology explored the software needed to support today’s revenue models – and asked if we should buy or build.
- [AI: should publishers sign up or sue?](https://onemanandhisblog.com/2024/09/ai-should-publishers-sign-up-or-sue.md) - The media versus the AI companies is the latest battlefront in the war between platforms and publishers. Which side should we pick?
- [Case Studies: Media success in the AI era](https://onemanandhisblog.com/2024/09/case-studies-media-success-in-the-ai-era.md) - Some publications thrive by concentrating on content, others by harnessing AI. Learn from publications from the Racing Post to the Financial Times.
- [Newsroom transformation with AI](https://onemanandhisblog.com/2024/09/newsroom-transformation-with-ai.md) - Nearly two years into the AI revolution, how are real newsrooms using AI?
- [Publisher retention strategies: keeping your customers happy](https://onemanandhisblog.com/2024/09/publisher-retention-strategies-keeping-your-customers-happy.md) - So, you have subscribers. How do you keep them? Panelists from across journalism discuss different approaches.
- [DMG Media’s Rich Caccappolo: this is the year to fix the industry’s mistakes](https://onemanandhisblog.com/2024/09/dmg-medias-rich-caccappolo-this-is-the-year-to-fix-the-industrys-mistakes.md) - The first session of the Future of Media Conference 2024 is a fireside chat between Dominic Ponsford from Press Gazette and Rich Caccappolo of DMG Media. 👨‍💻These are live-blogged notes from a session at Future of Media Technology conference. Prone to error, inaccuracy and howling crimes against…
- [How to get your relationship with Google back on track](https://onemanandhisblog.com/2024/09/how-to-get-your-relationship-with-google-back-on-track.md) - A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
- [Goodbye, David: a man who knew his audience](https://onemanandhisblog.com/2024/09/goodbye-david-a-man-who-knew-his-audience.md) - Farewell to a former student who passed away over the weekend. Plus some interesting reading on audience work.
- [Can social media be safe and sane?](https://onemanandhisblog.com/2024/09/can-social-media-be-safe-and-sane.md) - TBH, Betteridge's law applies to that headline. But there are ways of avoiding the worst of it.
- [AI Friday: a human crafted-guide to our digitally-created future](https://onemanandhisblog.com/2024/09/ai-friday-2.md) - How to stop a single topic dominating the newsletter, while still keeping up with it.
- [The secret to a great headline revealed](https://onemanandhisblog.com/2024/09/the-secret-to-a-great-headline-revealed.md) - Plus why TikTok can be surprisingly boring.
- [Clickbait, comments and screen apnea](https://onemanandhisblog.com/2024/09/clickbait-comments-and-screen-apnea.md) - The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…
- [Seasonal publishing](https://onemanandhisblog.com/2024/09/seasonal-publishing.md) - What I'm doing with One Man & His Blog this Autumn — and four hand-rolled links for your pleasure.
- [An uncomfortable audience success story](https://onemanandhisblog.com/2024/08/an-uncomfortable-audience-success-story.md) - GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
- [Monopolies, layoffs and writs: oh, my](https://onemanandhisblog.com/2024/08/monopolies-layoffs-and-writs-oh-my.md) - I thought August was meant to be a quiet month for news? I miss the silly season.
- [Google is on the naughty step](https://onemanandhisblog.com/2024/08/google-is-on-the-naughty-step.md) - Its search engine is a monopoly — and Google is guilty of abusing that.
- [X predicts a riot](https://onemanandhisblog.com/2024/08/x-predicts-a-riot.md) - Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.
- [Why oh why oh AI](https://onemanandhisblog.com/2024/08/why-oh-why-oh-ai.md) - The news about AI and internet content just keeps coming. And that's before AI starts writing it itself…
- [Afternoon Coffee Reading](https://onemanandhisblog.com/2024/08/afternoon-coffee-reading.md) - Tech companies want AI search — but is it sustainable? Plus, the rise of WhatsApp audience engagement.
- [Bad News: Apple ❤️ Taboola](https://onemanandhisblog.com/2024/07/bad-news-apple-loves-taboola.md) - Apple is letting the king of the chum boxes into its news app.
- [Social posts that still do #numbers](https://onemanandhisblog.com/2024/07/social-media-posts-analysed.md) - Get your social posts right, and they can still do the business, even on Facebook.
- [Mastodon loves journalism — and even Threads is warming to it](https://onemanandhisblog.com/2024/07/mastodon-loves-journalism-and-even-threads-is-warming-to-it.md) - A glimpse into a possible social media future for journalism.
- [Morning Coffee Reading: the video podcast is back, baby, back!](https://onemanandhisblog.com/2024/07/morning-coffee-reading-the-video-podcast-is-back-baby-back.md) - Meanwhile, AI can replace your site for a pittance, and the original sin of the 2010s exposed via Game of Thrones coverage…
- [Save your old Google Analytics 3 data now](https://onemanandhisblog.com/2024/06/save-your-old-google-analytics-3-data-now.md) - Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
- [Building a new print magazine, newsletter first](https://onemanandhisblog.com/2024/06/building-a-new-print-magazine-newsletter-first.md) - Build a newsletter, develop a community and then print a mag.
- [Let print be print, and rejoice in its tactile nature](https://onemanandhisblog.com/2024/06/let-print-be-print-and-rejoice-in-its-tactile-nature.md) - Magazines can thrive serving markets that are wary of screens, as long as they rejoice in their staus as physical objects
- [Finding news audiences in the social media shift](https://onemanandhisblog.com/2024/06/finding-audiences-in-the-social-media-shift.md) - In the first of a series of pieces inspired by the 2024 Reuters Institute Digital News Report, we look at the dramatic changes happening in social and what they mean for you.
- [Lessons from The Telegraph’s newsletters](https://onemanandhisblog.com/2024/06/lessons-from-the-telegraphs-newsletters.md) - The Telegraph's newsletter team gave insights into how they maintain and grow a large panel of newsletters
- [Lessons from award-winning newsletters](https://onemanandhisblog.com/2024/06/lessons-from-award-winning-newsletters.md) - What are the secrets of a good newsletter? What should you measure - and how much should you listen to your audience? Here’s some answers from the very best newsletter publishers.
- [Commercial lessons from the Black Ballad founder’s newsletter](https://onemanandhisblog.com/2024/06/commercial-lessons-from-the-black-ballad-founders-newsletter.md) - How a weekly newsletter has become central to both the community building and monetisation of a ground-breaking website for black women.
- [Lessons from Newsletter-First Publications](https://onemanandhisblog.com/2024/06/lessons-from-newsletter-first-publications.md) - What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.
- [Social videos: No, AI can't do them by itself](https://onemanandhisblog.com/2024/05/social-videos-no-ai-cant-do-them-by-itself.md) - That AI isn't putting you out of a job yet — but it might be about to change it…
- [Collapsing Context Collapse](https://onemanandhisblog.com/2024/05/collapsing-context-collapse.md) - Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
- [Ask the stupid question, and other journalism advice](https://onemanandhisblog.com/2024/05/ask-the-stupid-question-and-other-journalism-advice.md) - Two handy tips for journalists
- [Time for an AI rewind](https://onemanandhisblog.com/2024/05/time-for-an-ai-rewind.md) - Are we letting the generative AI hype blind us to more practical and reliabel uses of the technology?
- [How publications get sloppy](https://onemanandhisblog.com/2024/05/how-publications-get-sloppy.md) - A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
- [Stop the Slop](https://onemanandhisblog.com/2024/05/stop-the-slop.md) - The perfect word to describe thoughtless, rude use of AI has emerged. Let’s hope it sticks…
- [YouTube's dangerous embrace of podcasting](https://onemanandhisblog.com/2024/05/youtubes-dangerous-embrace-of-podcasting.md) - YouTube is becoming the default way for Android users to consume podcasts. But the video platform is not exactly staying true to the podcast standards.
- [Journalism's blog shame](https://onemanandhisblog.com/2024/05/journalisms-blog-shame.md) - After two decades, why are so many journalists so wary of the word “blog”?
- [Adversarial AI: A Tool for Self-Improvement in Journalism](https://onemanandhisblog.com/2024/04/adversarial-ai-a-tool-for-self-improvement-in-journalism.md) - Getting AIs to write instead of you is for the mediocre. If you want to be great at what you do, get an AI to challenge you.
- [The link controllers aren’t dead — yet](https://onemanandhisblog.com/2024/04/weird-linking-policies-on-websites.md) - In the year of our Lord 2024, some websites are still trying to control who links to them.
- [Is AI search a sideshow, or a potential economic apocalypse?](https://onemanandhisblog.com/2024/04/is-ai-search-a-sideshow-or-a-potential-economic-apocalypse.md) - Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
- [One year until TikTok is banned in the USA](https://onemanandhisblog.com/2024/04/one-year-until-tiktok-is-banned-in-the-usa.md) - The US Senate votes to force Bytedance to sell TikTok — or see it banned in the US. Social media is the new geopolitical battleground.
- [What's the true job of a tech reviewer?](https://onemanandhisblog.com/2024/04/reviews.md) - Does a reviewer have a duty to ease off a bad product to protect a company from harm? No!
- [The last post for Post News](https://onemanandhisblog.com/2024/04/the-last-post-for-post-news.md) - Another would-be Twitter replacement is dead in the water. What killed this one?
- [Shrimp Jesus and other unexpected results of the AI boom](https://onemanandhisblog.com/2024/04/shrimp-jesus-and-other-unexpected-results-of-the-ai-boom.md) - AI is at once more ubiquitous and less useful than people think. Navigating the coming flood of generated content is going to be a challenge.
- [TikTok Watch](https://onemanandhisblog.com/2024/04/tiktok-watch.md) - The Chinese-controlled social network really doesn't want to play nice with other governments…
- [The internet is a failed experiment](https://onemanandhisblog.com/2024/03/the-internet-is-a-failed-experiement.md) - Says the man using the internet to send you this.
- [AI: The dangerous lure of the tech evangelist](https://onemanandhisblog.com/2024/03/the-dangerous-lure-of-the-tech-evangelist.md) - Yet again, the journalism business is dancing to the Tech Pied Piper's tune. Yet, even they don't know how the tune will end.
- [TikTok vs the USA, AI vs the EU: Fight!](https://onemanandhisblog.com/2024/03/tiktok-vrs-the-usa-ai-vrs-the-eu-fight.md) - The regulators get itchy about China and AI, and a useful SEO tool gets its last update before AI changes everything — forever! (Maybe.)
- [Facebook is done with our shit, frankly](https://onemanandhisblog.com/2024/03/facebook-divorce-journalism-broken-heart-plenty-fish-in-the-sea.md) - It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
- [Podcasting's moving fast… and possibly breaking things](https://onemanandhisblog.com/2024/03/podcastings-moving-fast-and-possibly-breaking-things.md) - Some news from the podcasting world, as Apple gets transcription happy, Ai translations prove harder than expected — and the worst celebrity podcast is announced.
- [What the hell is happening at Automattic?](https://onemanandhisblog.com/2024/03/what-the-hell-is-happening-at-automattic.md) - The WordPress.com company is selling posts from that site and Tumblr to AI companies — while its CEO scraps with a banned user online. Which is… fine?
- [The second age of digital journalism is over](https://onemanandhisblog.com/2024/02/new-media-will-rise-from-the-ashes-of-vice.md) - Vice is the latest digital player to collapse. But the phoenix of the third era of digital media is being birthed in the ashes of the social web age.
- [Reddit gets paid for AI training](https://onemanandhisblog.com/2024/02/reddit-gets-paid-for-ai-training.md) - Reddit has jumped into bed with Google’s AI, and is earning $60m from the encounter. It's another step in the monetisation of free labour.
- [GenAI is coming for your video…](https://onemanandhisblog.com/2024/02/genai-is-coming-for-your-video.md) - The camera may never lie, but there's no cameras involved in this video. Seeing is no longer believing…
- [News  Roundup: De-politicising Threads and profitable Indies](https://onemanandhisblog.com/2024/02/news-roundup-threads-politics-profitable-indies.md) - Another round-up of audience news, derived from my sessions with my Audience Strategy students at City, University of London.
- [Always fish where the audience swim](https://onemanandhisblog.com/2024/02/untitled-47.md) - And other strained metaphors about the state of journalism.
- [The Media Inflection Point: a manifesto for audience centricity](https://onemanandhisblog.com/2024/02/the-media-inflection-point-a-manifesto-for-audience-centricity.md) - The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.
- [AI and publishers: don't panic — yet](https://onemanandhisblog.com/2024/01/ai-adoption-and-publishers-what-journalism-history-tells-us.md) - Why are publishers making fools of themselves by publishing AI content too soon? They're terrified of repeating the mistakes of the past.
- [Podcasting news round-up](https://onemanandhisblog.com/2024/01/podcasting-news-round-up.md) - A quick round-up of stories about Podcasting, from Apple's analytics change, to some cool new mics from Røde.
- [Substack really has a Nazi problem now](https://onemanandhisblog.com/2024/01/substack-really-has-a-nazi-problem-now.md) - In the couple of months since an Atlantic piece suggested Substack has a Nazi problem, the normally PR-savvy newsletter company has dropped the ball repeatedly. And both publishers and subscribers are quitting.

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