So, this happened while I was away: Yes, we need new sources of income in digital. But I’m deeply unconvinced that “native” advertising is the future. We’re essentially running a huge experiment to see if the old view…
advertorials
A collection of 3 posts
Native advertising: good for publishers, terrible for brands?
Copyranter on Buzzfeed’s flavour of native advertising: In an interview with Wired last February, Peretti spouted about how they “label everything really maniacally” (How does one label an ad post maniacally? Maybe a starburst?), and that they “take church…
The Mumsnet content racket
Mumsnet charges you to provide them with content… I’m sorry, Mumsnet charges writers and actors or their publishers and producers for the privilege of providing content for its website? I shouldn’t have been shocked. The logical next step…