Free Post attention When less journalism is more The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
Free Post analytics On engagement metrics and Facebook malignancy Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
Free Post attention If you don’t understand attention, you don’t understand digital publishing Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
Free Post analytics One Man & His Blog’s top 10 posts of 2019 As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
Free Post engaged reading digest Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity Five links on engaged journalism to see you through the morning coffee break
Free Post analytics How analytics impact journalists' sense of newsworthiness New research suggests that traffic can influence your sense of what is newsworthy.
Free Post financial times How the Financial Times measures quality reads The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
Free Post analytics Paywalls and Analytics Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
Free Post analytics The stealth success of Apple News I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of
Free Post Amedia: how to turn local news readers into subscribers Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
Free Post analytics The new original sin of online publishing John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks: Again, for emphasis: despite
Free Post analytics The Times reinvents editions for the digital age The big news is out. The Times, already an outlier amongst UK newspapers in having a hard paywall, is changing its model again. Not the paywall – this is not a
Free Post analytics The top 10 One Man & His Blog posts of 2015 So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a
Free Post analytics Analytics for Journalists: some further reading I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon. Here’s a selection of links I promised the attendees to allow them to
Free Post analytics Journalism: a craft with some useful metrics Martin Belam on the reasons for his latest post: And having just sat through an event where one of the questions was a worry that knowing something about SEO or
