Free Post attention If you don’t understand attention, you don’t understand digital publishing Producing less content can be more profitable than creating more - and the reasons why hark back to the fundamental structure of the internet.
Free Post analytics One Man & His Blog’s top 10 posts of 2019 As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
Free Post engaged reading digest Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity Five links on engaged journalism to see you through the morning coffee break
Free Post analytics How analytics impact journalists' sense of newsworthiness New research suggests that traffic can influence your sense of what is newsworthy.
Free Post financial times How the Financial Times measures quality reads The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
Free Post analytics Paywalls and Analytics Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
Free Post analytics The stealth success of Apple News I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of
Free Post Amedia: how to turn local news readers into subscribers Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Pål Nedregotten, Executive Vice President, Amedia AS, Norway Ameida is
Free Post analytics The new original sin of online publishing John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks: Again, for emphasis: despite
Free Post analytics The Times reinvents editions for the digital age The big news is out. The Times, already an outlier amongst UK newspapers in having a hard paywall, is changing its model again. Not the paywall – this is not a
Free Post analytics The top 10 One Man & His Blog posts of 2015 So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a
Free Post analytics Analytics for Journalists: some further reading I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon. Here’s a selection of links I promised the attendees to allow them to
Free Post analytics Journalism: a craft with some useful metrics Martin Belam on the reasons for his latest post: And having just sat through an event where one of the questions was a worry that knowing something about SEO or
Free Post analytics Dark traffic rising? No need to panic This is not news. The fact that people think it is is news: The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects views on a website
Free Post analytics This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found… Dan Barker’s been poking at the tracking javascript on Buzzfeed, and found some very interesting data being captured from quizzes: In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people who got to the
