analytics

Sep
28
When less journalism is more

When less journalism is more

The shift to digital unleashed the floodgates on a tidal wave of journalism of often variable content. And, finally, publishers are discovering that smaller amounts of more valuable work can be better.
4 min read
Sep
15
On engagement metrics and Facebook malignancy

On engagement metrics and Facebook malignancy

6 min read
Feb
17
If you don’t understand attention, you don’t understand digital publishing

If you don’t understand attention, you don’t understand digital publishing

5 min read
Dec
31
One Man & His Blog’s top 10 posts of 2019

One Man & His Blog’s top 10 posts of 2019

As the year ends, let’s take a look at the posts that caught the imagination of the most people over 2019.
7 min read
Nov
12
Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity

Engaged Reading Digest: Deepfakes, YouTube controversy and better analytics through complexity

Five links on engaged journalism to see you through the morning coffee break
3 min read
Nov
11
How analytics impact journalists' sense of newsworthiness

How analytics impact journalists' sense of newsworthiness

New research suggests that traffic can influence your sense of what is newsworthy.
1 min read
Apr
10
How the Financial Times measures quality reads

How the Financial Times measures quality reads

The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
1 min read
Mar
19
Paywalls and Analytics

Paywalls and Analytics

Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
1 min read
Oct
02
The stealth success of Apple News

The stealth success of Apple News

I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it
2 min read
Apr
26
Amedia: how to turn local news readers into subscribers

Amedia: how to turn local news readers into subscribers

Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
4 min read