The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
analytics
A collection of 18 posts
Paywalls and Analytics
Paywalls need love, too. Unless you're tracking your analytics, you won't know if they're pitched correctly.
The stealth success of Apple News
I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of traffic on a single post. Not bad. And I was…
Amedia: how to turn local news readers into subscribers
Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Pål Nedregotten, Executive Vice President, Amedia AS, Norway Ameida is a local business – although there’s a concentration around Olso,…
The new original sin of online publishing
John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks: Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these…
The Times reinvents editions for the digital age
The big news is out. The Times, already an outlier amongst UK newspapers in having a hard paywall, is changing its model again. Not the paywall – this is not a retreat from paid as its stablemate The Sun has done.…
The top 10 One Man & His Blog posts of 2015
So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a very successful working year, but I still managed a 15%…
Analytics for Journalists: some further reading
I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon. Here’s a selection of links I promised the attendees to allow them to explore some of the issues contained in the presentation in…