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analytics

A collection of 16 posts

October 2, 2017

The stealth success of Apple News

I woke to unexpectedly happy news this morning – one of my (meagre) blog posts from last week had killed it on traffic: That’s a normal week’s worth of traffic on a single post. Not bad. And I was…

analytics Apple News iOS ipad apps iPhone news app platform publishing

April 26, 2017

Amedia: how to turn local news readers into subscribers

Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Pål Nedregotten, Executive Vice President, Amedia AS, Norway Ameida is a local business – although there’s a concentration around Olso,…

amedia analytics content strategy local newspapers Norway paywalls publishing strategy

February 5, 2017

The new original sin of online publishing

John Battelle thinks we actually figured out online publishing a decade ago – and then we screwed it up. How? We handed power to the social networks: Again, for emphasis: despite all the whizzy bang-y social media we’ve invented these…

analytics community digital strategy online publishing platform publishing publishing

March 30, 2016

The Times reinvents editions for the digital age

The big news is out. The Times, already an outlier amongst UK newspapers in having a hard paywall, is changing its model again. Not the paywall – this is not a retreat from paid as its stablemate The Sun has done.…

analytics attention completion content glut News UK the sunday times The Times

January 5, 2016

The top 10 One Man & His Blog posts of 2015

So, how was 2015 for One Man & His Blog? Pretty good, all things considered. I had much less time than usual to devote to the blog, due to a very successful working year, but I still managed a 15%…

analytics blogging OM&HB traffic year in review

July 16, 2015

Analytics for Journalists: some further reading

I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon. Here’s a selection of links I promised the attendees to allow them to explore some of the issues contained in the presentation in…

analytics attention links metrics news:rewired

June 16, 2015

Journalism: a craft with some useful metrics

Martin Belam on the reasons for his latest post: And having just sat through an event where one of the questions was a worry that knowing something about SEO or writing for social risks “losing the craft” of journalism, I…

analytics journalism metrics

November 6, 2014

Dark traffic rising? No need to panic

This is not news. The fact that people think it is is news: The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects…

analytics dark social dark traffic metrics

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