antony mayfield

Sep
06
High reach numbers: a dangerous seduction

High reach numbers: a dangerous seduction

Interesting observation from Antony Mayfield (who is finally blogging again): [The audience’s] antipathy to advertising in general (witness ad-blockers
1 min read
Jun
07

Brand publishing: time to get gonzo

Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday
2 min read
Dec
02

Brilliantly Noisy in Brighton

I’ve been repeatedly promising myself that I’d get more of a sense of what the Brighton digital scene
1 min read
Jan
24

Finding web simplicity where none exists

Antony Mayfield succinctly captures what I’ve been feeling about people’s attitude to the internet over the last year
Sep
01
"Interesting" is the Basis of Blogging

"Interesting" is the Basis of Blogging

Blogging isn't just an act of writing, it's a process of sharing what you find interesting.
2 min read
Jan
28

Wanted: Social Media Pusher

Don’t you hate it when those Social Media Types get all cliquey? Yeah, me too. Which is a shame,
1 min read
Jul
28

Communites: the future of trade press?

Roy Gleenslade reports on Sylvia Auton, chief executive of IPC Media, and where she sees the company going: But, in
1 min read