Free Post trust Let's talk about trust in journalism All the indicators are pointing at one thing: trust in journalism is in catastrophic decline. 2021 has to be the year where we reverse that.
Free Post aggregation Social & Digital Coffee Break: Google tools, social media stats and free money A round up of news you can use in your social media and digital publishing work. Just don't click on the last link, unless you want to despair of men.
Free Post newsletters Understanding Editorial Newsletters: a brief guide The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
Free Post news impact summit News Impact: TikTok trends and new formats for journalism What TikTok can — and can’t — do for your publication, and a pathway to new forms of journalism storytelling.
Free Post audio Get some audio in your engagement strategy Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…
Free Post membership models Journalism needs members, not readers Members and subscribers are not the same thing. We're at a moment of inflection in journalism, and understanding the difference might be crucial.
Free Post analytics On engagement metrics and Facebook malignancy Today's thesis: engagement metrics are unfairly maligned, but Facebook deserves every piece of criticism thrown at it.
Free Post censorship Engagement in an age of declining press freedom Attacks on the independence of the press are underway in the UK and the US. Twitter is stripping context from thoughtful debates. The only antidote is thoughtful engagement work.
Free Post newsletters The future of newsletters lies in exploring their versatility Newsletters are climbing up the hype curve, just as podcasts did a couple of years ago. Making the most of them requires exploring different formats. Some publishers have started that process.
Free Post newsletters Newsletters: Rise of the Blogletter Why today's newsletter actually take a lot from blogging and why The Economist is on Instagram: answered.
Free Post social media Abuse, arrogant tech VCs and hypocrisy everywhere. It's time for the weekend, folks. The tech VC community shows its true face, social media gets toxic and… Oh, can we just have a break, please?
Free Post social media journalism Journalists on social media: there's no easy answers on how they should behave Yes, there are problems with how journalists behave on social media. But the solutions are unlikely to be straightforward.
Free Post social media journalism Social & Digital lunchbreak: rethinking, well, everything… From the challenges of being a journalist on social media, to the shifting face of podcasts, there's plenty to be thinking about today.
Free Post reuters institute Digital News Report 2020: the trust crisis and its solutions 2020's edition of the Reuters Institute Digital News Report is dominated, as you would expect, with the changes wrought by the pandemic. But there's an underlying trends that's worth focusing on.
Free Post audience engagement Social & Digital lunchbreak: the engaging, managing & uplifting edition Three helpful links (and a memorialisation of a failure) to help you find positivity in dark days…
