Apr
09
Morning Conference: The Recirculation System
Some useful insights about moving readers around yoru site, another notable Google update, and more…
3 min read
audience engagement
Feb
23
Audience Engagement = Audience Respect
When they complain, we should feel some obligation to explain — even if that goes against the grain of the way we have always operated.
2 min read
Feb
14
The skill of making emailing spinach go viral
Don't assume every viral story is an accident: you can learn to maximise your chances of it happening.
3 min read
Dec
17
Let's talk about trust in journalism
All the indicators are pointing at one thing: trust in journalism is in catastrophic decline. 2021 has to be the year where we reverse that.
7 min read
Oct
20
Social & Digital Coffee Break: Google tools, social media stats and free money
A round up of news you can use in your social media and digital publishing work. Just don't click on the last link, unless you want to despair of men.
4 min read
Oct
13
Understanding Editorial Newsletters: a brief guide
The hype around the "star journalist" newsletter is in danger of obscuring a deeper and more important truth about the role of newsletters in journalism.
6 min read
Oct
06
News Impact: TikTok trends and new formats for journalism
What TikTok can — and can’t — do for your publication, and a pathway to new forms of journalism storytelling.
6 min read
Sep
22
Get some audio in your engagement strategy
Why audio is critical to your audience engagement thinking, why hashtags are back on Facebook, and more to spark your imagination this week…
7 min read
Sep
17
Journalism needs members, not readers
3 min read
Sep
15
On engagement metrics and Facebook malignancy
6 min read