B2B - One Man & His Blog

Social & Digital Coffee Break: let's amplify the experts

When two trade publications hit the headlines, and some worrying insight into the experience of female journalists online.

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facebook

Social & Digital Lunchbreak: Facebook doesn't care, the spawn of news and conspiracies - and two vital jobs

Your lunchtime digest of social and digital news, reminding us of Facebook's indifference, and the impact of Covid-19 on what is important reporting right now…

How does journalism survive the Covid-19 crisis?

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coronavirus pandemic

How does journalism survive the Covid-19 crisis?

A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times?

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podcasting

China's paid podcast model

The podcast industry in China is worth $7.3bn - and it's not from advertising.

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apple

Apple has embraced the new niche media - and you should be paying attention

There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll return to things like the changes to Apple News and

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31-3-14

31-3.3 Finding a journalistic niche to survive in

So, I knew there would be at least one day in this idiotic project of mine when it would be really hard to get it done. I wasn’t expecting it to be day three. For various reasons – that pretty much come down to

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B2B

Are the old B2B publishers leaving the digital edition market wide open?

When this morning’s TheMediaBriefing B2B e-mail (written by one of my ex-students, Henry Taylor…) hit my in-box, I learnt of this article by DB Hebbard: The B2B magazine industry still lags far behind consumer when it comes to developing and launching digital editions.

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#b2bhuddle : Katy Howell on concentrating content for lead generation

Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in this. 80% of business buyers network online

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#b2bhuddle : Nick Garner on social proof and the zero moment of truth

Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty. And consideration is the interesting bit. The reality

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#b2bhuddle : Doug Kessler

Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of content marketing, and we’ve all come a

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B2B

B2B publishers no more

From Patrick Smith’s Media Briefing e-mail a couple of weeks ago(it was two days after my daughter was born, so I was a bit too busy to read it back then 😉 ) : In this context, should I stop saying “publisher” to refer to

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analytics

Sustainably profitable digital publishing - #newsrw

Panel discussion on sustainable business models, chaired by Kathryn Corrick, digital media consultant. Lucia Adams, The Times – When they launched a paywall, people predicted a disaster. But it hasn’t turned out that way, and now all the newspapers are trying to solve the

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B2B

Briefing Media buys some dead trees...

This is an interesting move: Business-to-business publisher United Business Media (UBM) is to sell its UK farming and medical titles to Briefing Media, the owner of TheMediaBriefing, for £10 million. So, Briefing Media, an online and events business up until now gains some traditional

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B2B

The New Media Survival Guide for Journalists

A quick book recommendation for you. [John Bethune](http://www.b2bmemes.com/) has recently published his New-Media Survival Guide for Journalists. It’s a short, focused and useful read for any journalist still in the process of transitioning from the traditional print or online

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B2B

iPads: for the technophobic B2B markets…?

Damian Wild on building Estates Gazette‘s first iPad app: When it comes to embracing new technologies property isn’t normally on the fast train. It’s a face-to-face business, dealing with assets that usually last lifetimes. But at EG we’ve sensed a