B2B

Dec
15
Social & Digital Coffee Break: let's amplify the experts

Social & Digital Coffee Break: let's amplify the experts

When two trade publications hit the headlines, and some worrying insight into the experience of female journalists online.
4 min read
Jun
15
Social & Digital Lunchbreak: Facebook doesn't care, the spawn of news and conspiracies - and two vital jobs

Social & Digital Lunchbreak: Facebook doesn't care, the spawn of news and conspiracies - and two vital jobs

Your lunchtime digest of social and digital news, reminding us of Facebook's indifference, and the impact of Covid-19 on what is important reporting right now…
4 min read
Apr
10
How does journalism survive the Covid-19 crisis?

How does journalism survive the Covid-19 crisis?

A crisis is a ruthless tool that exposes weaknesses in our systems. And our journalism ecosystems are being stress tested as never before. How do we navigate these difficult times?
6 min read
Jan
08
China's paid podcast model

China's paid podcast model

The podcast industry in China is worth $7.3bn - and it's not from advertising.
1 min read
Jun
20
Apple has embraced the new niche media - and you should be paying attention

Apple has embraced the new niche media - and you should be paying attention

There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll
3 min read
Mar
03

31-3.3 Finding a journalistic niche to survive in

So, I knew there would be at least one day in this idiotic project of mine when it would be
3 min read
Jan
13

Are the old B2B publishers leaving the digital edition market wide open?

When this morning’s TheMediaBriefing B2B e-mail (written by one of my ex-students, Henry Taylor…) hit my in-box, I learnt
2 min read
May
02

#b2bhuddle : Katy Howell on concentrating content for lead generation

Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about
4 min read
May
02

#b2bhuddle : Nick Garner on social proof and the zero moment of truth

Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because
3 min read
May
02

#b2bhuddle : Doug Kessler

Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people
6 min read