A collection of 22 posts
There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll return to things like the changes to Apple News and the possibilities opened up by Messages as a developer platform…
So, I knew there would be at least one day in this idiotic project of mine when it would be really hard to get it done. I wasn’t expecting it to be day three. For various reasons – that pretty…
When this morning’s TheMediaBriefing B2B e-mail (written by one of my ex-students, Henry Taylor…) hit my in-box, I learnt of this article by DB Hebbard: The B2B magazine industry still lags far behind consumer when it comes to developing…
Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in this. 80% of…
Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty. And consideration is the…
