The podcast industry in China is worth $7.3bn - and it's not from advertising.
B2B
A collection of 23 posts
Apple has embraced the new niche media - and you should be paying attention
There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll return to things like the changes to Apple News and the possibilities opened up by Messages as a developer platform…
31-3.3 Finding a journalistic niche to survive in
So, I knew there would be at least one day in this idiotic project of mine when it would be really hard to get it done. I wasn’t expecting it to be day three. For various reasons – that pretty…
Are the old B2B publishers leaving the digital edition market wide open?
When this morning’s TheMediaBriefing B2B e-mail (written by one of my ex-students, Henry Taylor…) hit my in-box, I learnt of this article by DB Hebbard: The B2B magazine industry still lags far behind consumer when it comes to developing…
#b2bhuddle : Katy Howell on concentrating content for lead generation
Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in this. 80% of…
#b2bhuddle : Nick Garner on social proof and the zero moment of truth
Nick Garner, CEO, SearchWorks Content Marketing What do you employ content for? The marketing funnel is a great concept, because you can hang so much off it. It has phases – awareness, consideration, preference, action and loyalty. And consideration is the…
#b2bhuddle : Doug Kessler
Doug Kessler, creative director and co-founder, Velocity Partners This is a hot time to be in B2B – but most people don’t know that. This is a great time to be thinking about the future of content marketing, and we’…
B2B publishers no more
From Patrick Smith’s Media Briefing e-mail a couple of weeks ago(it was two days after my daughter was born, so I was a bit too busy to read it back then 😉 ) : In this context, should I stop saying…