brand content

Apr
11
Sunday Supplement: trees, mental health, Alistair Campbell and more

Sunday Supplement: trees, mental health, Alistair Campbell and more

Pour yourself a drink, find a quite corner, and enjoy this selection of interesting reading, listening and viewing from around the web.
6 min read
May
14
The other impact of Covid-19 on journalism: more competition for attention

The other impact of Covid-19 on journalism: more competition for attention

Lockdown is trapping people at home, and pushing everything online. And that means a while range of organisations have suddenly become publishers.
6 min read
Sep
06
High reach numbers: a dangerous seduction

High reach numbers: a dangerous seduction

Interesting observation from Antony Mayfield (who is finally blogging again): [The audience’s] antipathy to advertising in general (witness ad-blockers
1 min read
Aug
13
Use branded content to establish authority, not sell

Use branded content to establish authority, not sell

Elizabeth Spiers on good branded content: You have written about Casper and their publication Van Winkle’s as an example
1 min read
Jul
28

The problem with volume churnalism for you

Om Malik on the rise of the free contributor churnalism factories: In an era of Medium, LinkedIn and Quora, I
Mar
18

Brand content the user-hostile way

So, I know brand content is where it’s at right now and all, and that fashion companies are leading
Jun
11

Responsive Content versus Directive Content

The notion of the brand journalist has been playing on my brain again in recent days, partially because of some
4 min read
Jun
07

Brand publishing: time to get gonzo

Antony Mayfield is on a bit of a blogging roll right now, possibly spurred on by the long bank holiday
2 min read
Dec
13

Afternoon Coffee Reading: 13/12/11

Some delicious, cream-filled linky goodness to while away the rest of the afternoon: - [Driving by looking in the rear
1 min read