brand journalism

Aug
13
Use branded content to establish authority, not sell

Use branded content to establish authority, not sell

Elizabeth Spiers on good branded content: You have written about Casper and their publication Van Winkle’s as an example
1 min read
Apr
10

Tumblr axes its newsroom (yes, it had one)

This rather bland statement from Tumblr CEO David Karp hides something interesting: What we’ve accomplished with Storyboard has run
1 min read
Jun
11

Responsive Content versus Directive Content

The notion of the brand journalist has been playing on my brain again in recent days, partially because of some
4 min read