branding

Nov
24
The Lad Bible aims to grow up a little

The Lad Bible aims to grow up a little

The Lad Bible is gradually de-ladding itself: “[When it started] The Lad Bible was a 14-year old kid that had
1 min read
Dec
15
Makes pennies, destroys brands

Makes pennies, destroys brands

Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P
Feb
11

Will AuthorRank atomise your publishing brand into individual journalists?

I’ve just finished another session of my SEO for Journalists course, run via journalism.co.uk. I love running
2 min read
Mar
18

TED's spinning beachball of death

Interesting that the TED Talk format has now become so established that it’s capable both of subversion (as above)
Jul
27

Twitter account ownership, logic lessons and what the BBC really lost

Did Laura Kuenssberg take 60,000 followers away from the BBC?
2 min read
Nov
01

The new trusted sources

Really nice summation of the problem with the “people will always turn to trusted brands” idea that many people in
1 min read
Oct
26

#media140 : The Survivors' Club

I’m uncomfortable with some of this panel’s message. There seems to be a distinct undertow of “how do
1 min read
Oct
26

#media140 : Can you change a brand in 140 characters?

…and the panel seem to be talking around it rather than at it. And we’re on to mobile instead.
1 min read
Jan
23

When Aircraft Branding Goes Bad

They might want to consider moving the logo…[via [Flight International](http://www.flightglobal.com/blogs/flight-international/2008/01/why-ank-air-should-really-have.