branding - One Man & His Blog

The Lad Bible aims to grow up a little

The Lad Bible is gradually de-ladding itself: “[When it started] The Lad Bible was a 14-year old kid that had just discovered porn,” said the publisher’s junior creative strategist

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branding

Makes pennies, destroys brands

Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 There are good and

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authority

Will AuthorRank atomise your publishing brand into individual journalists?

I’ve just finished another session of my SEO for Journalists course, run via journalism.co.uk. I love running this course – not only do I get paid for it (always a good thing), but it gives me the chance to spend the day

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branding

TED's spinning beachball of death

Interesting that the TED Talk format has now become so established that it’s capable both of subversion (as above) and [use for advertising](http://www.onemanandhisblog.com/archives/2012/02/ted_talk_from_the_year_2023.html). The format is, in effect, the

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BBC

Twitter account ownership, logic lessons and what the BBC really lost

So, earlier in the week, the world and her husband tweeted and linked this piece, suggesting that the BBC had lost, lost I say, 60,000 followers because Laura Kuenssberg took her Twitter account with her to ITV. The horror. And the predictable warfare

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branding

The new trusted sources

Really nice summation of the problem with the “people will always turn to trusted brands” idea that many people in traditional media companies cling to as their hope for survival: > The community gathers around its self-created experts, and with little cost structure to manage,

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#media140 : The Survivors' Club

I’m uncomfortable with some of this panel’s message. There seems to be a distinct undertow of “how do we control the message through Twitter. The examples we’re being given seem to be using Twitter as just another channel, maybe to give

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#media140 : Can you change a brand in 140 characters?

…and the panel seem to be talking around it rather than at it. And we’re on to mobile instead.And Scott has twittered a picture of us all. The excitement. Nuria Garrido from BA (@ng01): Social media gives you the revenue potential. You

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aircraft

When Aircraft Branding Goes Bad

They might want to consider moving the logo…[via [Flight International](http://www.flightglobal.com/blogs/flight-international/2008/01/why-ank-air-should-really-have.html)]