The Lad Bible is gradually de-ladding itself: “[When it started] The Lad Bible was a 14-year old kid that had just discovered porn,” said the publisher’s junior creative strategist Jordan Schwarzenberger. “But what is amazing is that it has…
branding
A collection of 9 posts
Makes pennies, destroys brands
Some reputable publishing sites have these trash content modules on the bottom. Makes pennies, destroys brands. pic.twitter.com/nFEm7mNA5P — Jason Hirschhorn (@JasonHirschhorn) December 12, 2015 There are good and bad varieties of these “news from our partners” ad boxes.…
Will AuthorRank atomise your publishing brand into individual journalists?
I’ve just finished another session of my SEO for Journalists course, run via journalism.co.uk. I love running this course – not only do I get paid for it (always a good thing), but it gives me the chance…
TED's spinning beachball of death
Interesting that the TED Talk format has now become so established that it’s capable both of subversion (as above) and [use for advertising](http://www.onemanandhisblog.com/archives/2012/02/ted_talk_from_the_year_2023.html). The format…
Twitter account ownership, logic lessons and what the BBC really lost
So, earlier in the week, the world and her husband tweeted and linked this piece, suggesting that the BBC had lost, lost I say, 60,000 followers because Laura Kuenssberg took her Twitter account with her to ITV. The horror.…
The new trusted sources
Really nice summation of the problem with the “people will always turn to trusted brands” idea that many people in traditional media companies cling to as their hope for survival: > The community gathers around its self-created experts, and with little…
#media140 : The Survivors' Club
I’m uncomfortable with some of this panel’s message. There seems to be a distinct undertow of “how do we control the message through Twitter. The examples we’re being given seem to be using Twitter as just another…
#media140 : Can you change a brand in 140 characters?
…and the panel seem to be talking around it rather than at it. And we’re on to mobile instead.And Scott has twittered a picture of us all. The excitement. Nuria Garrido from BA (@ng01): Social media gives you…