(This post will be updated as I find other interesting stuff to add.) Sarah Marshall has made her notes from the Sun+ briefing public. Of note: “We are not becoming digital-first – we sell an awful lot of newspapers every day,…
bundling
A collection of 2 posts
Do digital editions enhance print?
Don Brown on tablet magazine editions: Where publishers are seeing interesting stats is with ‘bundled’ subscriptions. What seems to be happening is that the digital version deepens these readers’ relationship with their title. Rather than just reading the magazine in…