Free Post Buzzfeed The predictable villain at the heart of digital media's woes For all the discussion about venture capital, and ad rates, and other scapegoats for tough time digital media's going through - a familiar company carries some of the blame.
Free Post business strategy How BuzzFeed UK handles its redundancies will tell us a lot about the future of the business BuzzFeed UK to make 45 staff redundant The website’s London workforce was briefed on the plans on Thursday evening. In a tweet later confirmed by the company, media and
Free Post audience development Get your journalism read on Facebook with this one clever trick I’ve written before about the need for journalists to get on top of the new methods of reaching readers – most especially use of social media. If you want another
Free Post Buzzfeed Buzzfeed doubles UK video production office Jessica Davies: BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can
Free Post Buzzfeed Buzzfeed splits - but both halves get custody of video Buzzfeed is restructuring by splitting into entertainment and news divisions. CEO Jonah Peretti makes an interesting point: Having a single ‘video department’ in 2016 makes about as much sense as
Free Post Buzzfeed Buzzfeed is trying to speed up social media debunking Buzzfeed has a social media verification team: BuzzFeed Canada editor and First Draft Coalition member Craig Silverman will be leading the charge from Toronto, “bringing his deep expertise at debunking
Free Post abuse Post-Brexit political discourse in the UK Luke Lewis, of Buzzfeed, has a public Facebook profile. And he’d been using it to comment on Brexit. And things have taken a nasty turn: Over the weekend, comments
Free Post business models Buzzfeed and Vox Media: $1 billion businesses Old media is buying its way into new media, again, with NBCUniversal throwing cash at Buzzfeed and Vox Media: BuzzFeed, meanwhile, is expected to be worth $1.5 billion after its NBCU investment, which multiple sources say is also $200 million — not the $250
Free Post business models The costs of running Buzzfeed Gawker claims to have got ahold of Buzzfeed’s books: Editorial budget In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 In 2012, it was $4,724,608 In 2013, it was $11,739,790 In the first 6 months of 2014,
Free Post Buzzfeed Publishers missed mobile - and notifications are the next opportunity Possibly the most depressing paragraph I’ve read in a long time: Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of
Free Post blogging How blogging became today's new journalism Ben Smith, Buzzfeed’s editor in chief: Indeed, the strongest new news outlets and the most nimble elements of the old ones have also co-opted and professionalized the tools and ethos of bloggers — fast, direct publishing; an informal voice; a commitment to transparency. We’
Free Post Buzzfeed How Google helped Buzzfeed catch the social media bug There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops sharply for a while.
Free Post analytics This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found… Dan Barker’s been poking at the tracking javascript on Buzzfeed, and found some very interesting data being captured from quizzes: In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people who got to the
Free Post advertising Native advertising: good for publishers, terrible for brands? Copyranter on Buzzfeed’s flavour of native advertising: In an interview with Wired last February, Peretti spouted about how they “label everything really maniacally” (How does one label an ad post maniacally? Maybe a starburst?), and that they “take church and state really seriously”
Free Post Buzzfeed Jonah Peretti on the nature and future of Buzzfeed Interesting interview with Jonah Peretti, the founder of Buzzfeed. He’s somewhat guarded, as you might expect, but what he does say is interesting… [hat-tip: Alex Watson]
