One Man & His Blog

Digital journalism and online culture. By Adam Tinworth.

  • Training
  • Current Courses
  • Microblog
  • Newsletter
  • Contact

Buzzfeed

A collection of 20 posts

August 12, 2015

The costs of running Buzzfeed

Gawker claims to have got ahold of Buzzfeed’s books: Editorial budget In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 In 2012, it was $4,724,608 In 2013, it was $11,739,790 In the first…

business models Buzzfeed costs editorial strategy publishing

June 22, 2015

Publishers missed mobile - and notifications are the next opportunity

Possibly the most depressing paragraph I’ve read in a long time: Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of digital Aron Pilhofer said “mobile has snuck up” on publishers…

Buzzfeed mobile apps mobile strategy new york times notifications

January 29, 2015

How blogging became today's new journalism

Ben Smith, Buzzfeed’s editor in chief: Indeed, the strongest new news outlets and the most nimble elements of the old ones have also co-opted and professionalized the tools and ethos of bloggers — fast, direct publishing; an informal voice; a…

blogging Buzzfeed journalism new journalism online journalism

October 9, 2014

How Google helped Buzzfeed catch the social media bug

There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops…

Buzzfeed google search seo social media optimisation

June 24, 2014

This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found…

Dan Barker’s been poking at the tracking javascript on Buzzfeed, and found some very interesting data being captured from quizzes: In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people…

analytics Buzzfeed data personal data security tracking

June 6, 2014

Native advertising: good for publishers, terrible for brands?

Copyranter on Buzzfeed’s flavour of native advertising: In an interview with Wired last February, Peretti spouted about how they “label everything really maniacally” (How does one label an ad post maniacally? Maybe a starburst?), and that they “take church…

advertising advertorials Buzzfeed monetisation native advertising

May 19, 2014

Jonah Peretti on the nature and future of Buzzfeed

Interesting interview with Jonah Peretti, the founder of Buzzfeed. He’s somewhat guarded, as you might expect, but what he does say is interesting… [hat-tip: Alex Watson]…

Buzzfeed jonah peretti publishing strategy

March 18, 2014

Clickbait and Listicles: not a universal panacea

Charlie Brooker: Now, here, in the present day, it’s clear the internet wasn’t a fad. More or less everything else was. Newspapers, for instance. They used to be sombre dossiers issued each morning, bringing grave news from Crimea.…

Buzzfeed charlie brooker listicles publishing strategy reckons too serious

Newer Posts Page 2 of 3 Older Posts

Subscribe to One Man & His Blog

Get the latest and greatest from One Man & His Blog delivered straight to your inbox every week.

One Man & His Blog © 2019. Royce theme by Just Good Themes. Powered by Ghost.

Back to top