Gawker claims to have got ahold of Buzzfeed’s books: Editorial budget In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 In 2012, it was $4,724,608 In 2013, it was $11,739,790 In the first…
Buzzfeed
A collection of 20 posts
Publishers missed mobile - and notifications are the next opportunity
Possibly the most depressing paragraph I’ve read in a long time: Speaking on the panel at the launch of the report in London, the Guardian’s executive editor of digital Aron Pilhofer said “mobile has snuck up” on publishers…
How blogging became today's new journalism
Ben Smith, Buzzfeed’s editor in chief: Indeed, the strongest new news outlets and the most nimble elements of the old ones have also co-opted and professionalized the tools and ethos of bloggers — fast, direct publishing; an informal voice; a…
How Google helped Buzzfeed catch the social media bug
There’s a rather famous graph of Buzzfeed’s traffic kicking around. I’ve used it a bunch of times in lectures and training, and it looks like this: There’s a crucial point where the Google referral traffic drops…
This guy analysed what data Buzzfeed is collecting about you - and you won't believe what he found…
Dan Barker’s been poking at the tracking javascript on Buzzfeed, and found some very interesting data being captured from quizzes: In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people…
Native advertising: good for publishers, terrible for brands?
Copyranter on Buzzfeed’s flavour of native advertising: In an interview with Wired last February, Peretti spouted about how they “label everything really maniacally” (How does one label an ad post maniacally? Maybe a starburst?), and that they “take church…
Jonah Peretti on the nature and future of Buzzfeed
Interesting interview with Jonah Peretti, the founder of Buzzfeed. He’s somewhat guarded, as you might expect, but what he does say is interesting… [hat-tip: Alex Watson]…
Clickbait and Listicles: not a universal panacea
Charlie Brooker: Now, here, in the present day, it’s clear the internet wasn’t a fad. More or less everything else was. Newspapers, for instance. They used to be sombre dossiers issued each morning, bringing grave news from Crimea.…