Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media: “Twitter users are much more engaged with news brands,” he said, so the network’s place in Johnston Press’ social strategy is…
buzzwords
A collection of 4 posts
"content" is in trouble
Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies. Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually…
Dissing engagement
Mark Schaefer provides more ammo to support my contention that engagement is becoming an empty word by pointing out that engagement is not a strategy: I do believe it is possible to create strategic advantage by delivering great content and…
The sad and dolorous fate of "engagement"
The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.