"content" is in trouble

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies. Apparently anyone who’s ever written more than a paragraph is now a content expert… Shame how few of them actually…

Dissing engagement

Mark Schaefer provides more ammo to support my contention that engagement is becoming an empty word by pointing out that engagement is not a strategy: I do believe it is possible to create strategic advantage by delivering great content and…