buzzwords

Apr
28

Buzzwording your way to irrelevance

Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media: “Twitter users
Jan
23

"content" is in trouble

Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies. Apparently
Jan
23

Dissing engagement

Mark Schaefer provides more ammo to support my contention that engagement is becoming an empty word by pointing out that
1 min read
Apr
17
The sad and dolorous fate of "engagement"

The sad and dolorous fate of "engagement"

The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.
2 min read