Apr
28
Buzzwording your way to irrelevance
Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media: “Twitter users
buzzwords
Jan
23
"content" is in trouble
Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies. Apparently
Jan
23
Dissing engagement
Mark Schaefer provides more ammo to support my contention that engagement is becoming an empty word by pointing out that
1 min read
Apr
17
The sad and dolorous fate of "engagement"
The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication.
2 min read