Apr 28 Buzzwording your way to irrelevance Johnston Press has clearly mastered the art of buzzwording more than it has the art of social media: “Twitter users Apr 28, 2015
Jan 23 "content" is in trouble Content is the next word that’s about to be hollowed out and rendered meaningless by band-wagon jumping companies. Apparently Jan 23, 2013
Jan 23 Dissing engagement Mark Schaefer provides more ammo to support my contention that engagement is becoming an empty word by pointing out that Jan 23, 2013 1 min read
Apr 17 The sad and dolorous fate of "engagement" The word "engagement" has been hollowed out by the social media gurus who have no concept of its sophistication. Apr 17, 2012 2 min read