Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
content strategy
A collection of 55 posts
“Spray and Pray” is not a viable social media strategy for newsrooms
There are too many social platforms now, so you need to have intelligent focus to make the most of them.
Word counts for viral stories in late 2017
There’s some interesting figures from Newswhip as to the most engaging content on Facebook, twitter, LinkedIn and Pinterest in late 2017: (You can see the top 20 in detail. 2 Bored Panda and one Brietbart story in there…) Liam…
Tom Petty, from News UK's archives
This is lovely: R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's…#TomPetty #TomPettyRIP #travelingwilburys pic.twitter.com/N69EZHTQmN — News UK Archives (@NewsUKArchives) October 3, 2017 So many titles still underuse their…
How realistic are these pivots to video?
The phrase “pivot to video” has become a common “strategic” explanation for newsroom layoffs over the last couple of years. It’s, on the surface, convincing, because the rise of video content, especially social video, real. It’s a booming…
Amedia: how to turn local news readers into subscribers
Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Pål Nedregotten, Executive Vice President, Amedia AS, Norway Ameida is a local business – although there’s a concentration around Olso,…
Techmeme, and the opportunity in connecting the conversation
Has our lust for innovation made us move on from ideas too quickly? I’ve been mulling that over for most of the day, since I read Charlie Wurzel’s long piece on Gabe Rivera and Techmeme. Unless you’re…
What happens to your traffic if you stop publishing - and update old articles?
What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out: Having not published original content on the blog for 30 days, we saw only a 4…