content strategy

Nov
27
Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links

Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links

A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…
5 min read
Nov
10
Social & Digital coffee break: Quartz's future crystallises

Social & Digital coffee break: Quartz's future crystallises

Quartz goes private, newsroom product management is the future, and more essential reads for today.
5 min read
Apr
23
Are readers really seeking "good news"? Or are they actually after something else?

Are readers really seeking "good news"? Or are they actually after something else?

The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?
4 min read
Mar
29
Why we need more than just good coronavirus reporting right now

Why we need more than just good coronavirus reporting right now

There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it.
2 min read
Jul
08
Your work is better than "content"

Your work is better than "content"

Anything truly creative is more than just content.
1 min read
Apr
10
Beyond news: understanding the role of archives in journalism businesses

Beyond news: understanding the role of archives in journalism businesses

Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
4 min read
Oct
03
The Basics of Digital Journalism: Attention and Atomisation

The Basics of Digital Journalism: Attention and Atomisation

There are two fundamental concepts needed to understand digital journalism. Here's a primer.
7 min read
Sep
11
“Spray and Pray” is not a viable social media strategy for newsrooms

“Spray and Pray” is not a viable social media strategy for newsrooms

There are too many social platforms now, so you need to have intelligent focus to make the most of them.
1 min read
Jan
08
Word counts for viral stories in late 2017

Word counts for viral stories in late 2017

There’s some interesting figures from Newswhip as to the most engaging content on Facebook, twitter, LinkedIn and Pinterest in
2 min read
Oct
03
Tom Petty, from News UK's archives

Tom Petty, from News UK's archives

This is lovely: R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's…
1 min read