There are too many social platforms now, so you need to have intelligent focus to make the most of them.
“Spray and Pray” is not a viable social media strategy for newsrooms
content strategy
A collection of 54 posts
Word counts for viral stories in late 2017
There’s some interesting figures from Newswhip as to the most engaging content on Facebook, twitter, LinkedIn and Pinterest in late 2017: (You can see the top 20 in detail. 2 Bored Panda and one Brietbart story in there…) Liam…
Tom Petty, from News UK's archives
This is lovely: R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's…#TomPetty #TomPettyRIP #travelingwilburys pic.twitter.com/N69EZHTQmN — News UK Archives (@NewsUKArchives) October 3, 2017 So many titles still underuse their…
How realistic are these pivots to video?
The phrase “pivot to video” has become a common “strategic” explanation for newsroom layoffs over the last couple of years. It’s, on the surface, convincing, because the rise of video content, especially social video, real. It’s a booming…
Amedia: how to turn local news readers into subscribers
Another set of liveblogged notes from Digital Media Europe 2017. Typos, inaccuracy and howling crimes against grammar and syntax probable. Pål Nedregotten, Executive Vice President, Amedia AS, Norway Ameida is a local business – although there’s a concentration around Olso,…