Free Post evergreen content Essential evergreen content, the Substack revenue question and the future of student media: this week’s key links A digital basic people still struggle with, some thoughts on the newsletter opportunity — and an influencer's façade crumbles…
Free Post quartz Social & Digital coffee break: Quartz's future crystallises Quartz goes private, newsroom product management is the future, and more essential reads for today.
Free Post Coronavirus Are readers really seeking "good news"? Or are they actually after something else? The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?
Free Post Coronavirus Why we need more than just good coronavirus reporting right now There is only one story right now: Covid-19. That's not good enough. People need to escape from it, as well as being informed about it.
Free Post content Your work is better than "content" Anything truly creative is more than just content.
Free Post archives Beyond news: understanding the role of archives in journalism businesses Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
Free Post digital journalism The Basics of Digital Journalism: Attention and Atomisation There are two fundamental concepts needed to understand digital journalism. Here's a primer.
Free Post social media “Spray and Pray” is not a viable social media strategy for newsrooms There are too many social platforms now, so you need to have intelligent focus to make the most of them.
Free Post content strategy Word counts for viral stories in late 2017 There’s some interesting figures from Newswhip as to the most engaging content on Facebook, twitter, LinkedIn and Pinterest in late 2017: (You can see the top 20 in detail.
Free Post archives Tom Petty, from News UK's archives This is lovely: R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's…#TomPetty #TomPettyRIP #travelingwilburys pic.twitter.com/N69EZHTQmN — News UK Archives
Free Post business models How realistic are these pivots to video? The phrase “pivot to video” has become a common “strategic” explanation for newsroom layoffs over the last couple of years. It’s, on the surface, convincing, because the rise of
Free Post Amedia: how to turn local news readers into subscribers Norway’s Amedia is successfully converting local newspaper readers into digital subscribers. Here’s how they do it.
Free Post aggregation Techmeme, and the opportunity in connecting the conversation Has our lust for innovation made us move on from ideas too quickly? I’ve been mulling that over for most of the day, since I read Charlie Wurzel’s
Free Post content strategy What happens to your traffic if you stop publishing - and update old articles? What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out: Having not published original content on
Free Post content strategy 8 questions about shareable content Paul Bradshaw does an interesting thing in sharing his answers to student questionnaires on his site. It’s interesting, because sometimes the questions are as indicative of the mindset amongst
