Charlie Peverett, iCrossing Companies that blog have 434% more indexed pages – and more indexed pages get more leads – or so says the slides that opens Charlie from iCrossing’s presentation at the Brighton Digital Marketing Festival. He’s going to…
corporate blogging
A collection of 5 posts
Devolving Ownership for Better Blogging
Now, that’s a challenge for existing editorial teams, where the editor is used to being essentially a despotic ruler, with the desk heads as the high priests*. It requires the editor to stop being a director, but move more…
What the Garner Hype Cycle Means For Journalists
- Location-aware apps are rising up the slope of enlightenment. You have 18 months, tops, to start geo-coding your content. Devices like the iPhone and the competitors starting to come from the existing incumbents will rapidly change how people interact…
Movable Type 4: Live, but a bit poorly
My, what an interesting few hours it’s been. We went live with MT4 circa 11am this morning. While, on the whole, its been plain sailing, a couple of issues have cropped up. We’ve been getting internal server errors…
Forced Corporate Blogging
You know, whenever things get difficult doing the Web 2.0 thing within a traditional publisher (and I’ve just seen some more journalistic backlash – always fun), I come across something like this (sighted on Adriana’s revamped and rehoused…