James O’Brien, quoting Alex Goldfayn: “Most of the content that companies put out on social media doesn’t catch on,” he said. “It’s too corporate and promotional. Despite the money invested — and the myriad social-media marketing agencies that…
corporate social media
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Le Web: 5 steps to making a predictive, social business
Jeremiah Owyang, a partner in the Altimeter Group, has a question for us: Is your business ready for social business? You wouldn’t trust a pilot, a surgeon or even a member of your shop staff if they didn’t…