Social sharing is done in the dark. At least, that’s what a new report from marketing tech firm RadiumOne suggests: According to the report, over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via…
dark social
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Dark traffic rising? No need to panic
This is not news. The fact that people think it is is news: The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects…