One Man & His Blog

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dark traffic

A collection of 2 posts

June 22, 2016

Dark social is bigger than public social media

Social sharing is done in the dark. At least, that’s what a new report from marketing tech firm RadiumOne suggests: According to the report, over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via…

dark social dark traffic social media

November 6, 2014

Dark traffic rising? No need to panic

This is not news. The fact that people think it is is news: The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects…

analytics dark social dark traffic metrics

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