Free Post editorial strategy How Mashable lost its identity - and its way Lucia Moses on how Mashable killed itself: The meme coverage that built Mashable was becoming commoditized. So Mashable used its new capital to hire Roberts and other pedigreed journalists. Soon,
Free Post business models Is The Times making its edition model work? You may recall that a year ago, The Times did an unexpected thing: it backed away from 24 hour rolling news on its websites, and switched instead to an editions
Free Post advertising Newspapers' scale screw-up is no secret Digiday has published the confessions of a “senior publishing executive at a U.K newspaper”. And it’s all “mea culpa”: The digital media industry has completely screwed up by pursuing scale for the sake of scale. There’s been a relentless pursuit for
Free Post business models The costs of running Buzzfeed Gawker claims to have got ahold of Buzzfeed’s books: Editorial budget In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 In 2012, it was $4,724,608 In 2013, it was $11,739,790 In the first 6 months of 2014,
Free Post editorial strategy Journalists: get your liveblogging boots on the ground Well, this is a good quote: “We’ve sort of evolved to this bizarre thing where people sit within newsrooms and cover breaking events from afar,” Tinworth said. “Actually I think one of the things, particularly the big news organisations who have multiple people,
Free Post blogging One big secret of journalism change management Martin Couzins on modelling behaviour: If you are the one who is trying to encourage others to try something out then a good place to start is to model the behavior ie actually use the tools and techniques you are helping others to adopt.
Free Post community management The new integration: newsroom and developers - #newsrw A panel discussion on the digital future chaired by Katie King, senior product manager, Portal & Partners, MSN UK Raju Narisetti, Wall Street Journal Digital If in 2012, if you’
Free Post articles Kill your antiquated article structure not your comments David Higgerson published an interesting meditation on comments under articles yesterday. “Are comments under articles worth doing?” he asks, and flirts with the answer “no”, without coming to a definitive conclusion. The post, and the comments underneath (ironically) are well worth reading. There are,
Free Post change management Leading from the Social Media front Love this article, as tweeted by Kevin Sablan: Unless a once-in-a-lifetime story is breaking in your community, the most urgent challenge facing every news organization today is making a swift and successful transformation to the digital future. Leading that transition is every editor’s
Free Post editorial strategy Can we use web metrics to improve print products? Catching up on my RSS feeds after my holiday, I came across this post in Jeff Jarvis’s blog. One bullet point in particular struck me: *** Some readers are not worth saving.** One newspaper killed its stock tables, saved $1 million, and lost 12
