editorial strategy

Apr
23
Are readers really seeking "good news"? Or are they actually after something else?

Are readers really seeking "good news"? Or are they actually after something else?

The novel coronavirus traffic bump is declining. Should we seek positive news, instead? Or is there another option?
4 min read
Nov
23
How Mashable lost its identity - and its way

How Mashable lost its identity - and its way

Lucia Moses on how Mashable killed itself: The meme coverage that built Mashable was becoming commoditized. So Mashable used its
1 min read
May
10
Is The Times making its edition model work?

Is The Times making its edition model work?

You may recall that a year ago, The Times did an unexpected thing: it backed away from 24 hour rolling
1 min read
May
30

Newspapers' scale screw-up is no secret

Digiday has published the confessions of a “senior publishing executive at a U.K newspaper”. And it’s all “mea
1 min read
Aug
12

The costs of running Buzzfeed

Gawker claims to have got ahold of Buzzfeed’s books: Editorial budget In fiscal year 2011, BuzzFeed’s editorial budget
Sep
13

Journalists: get your liveblogging boots on the ground

Well, this is a good quote: “We’ve sort of evolved to this bizarre thing where people sit within newsrooms
1 min read
Sep
11

One big secret of journalism change management

Martin Couzins on modelling behaviour: If you are the one who is trying to encourage others to try something out
1 min read
Jul
13
The new integration: newsroom and developers - #newsrw

The new integration: newsroom and developers - #newsrw

A panel discussion on the digital future chaired by Katie King, senior product manager, Portal & Partners, MSN UK Raju
7 min read
Aug
03

Kill your antiquated article structure not your comments

David Higgerson published an interesting meditation on comments under articles yesterday. “Are comments under articles worth doing?” he asks, and
2 min read
Aug
02

Leading from the Social Media front

Love this article, as tweeted by Kevin Sablan: Unless a once-in-a-lifetime story is breaking in your community, the most urgent