Lucia Moses on how Mashable killed itself: The meme coverage that built Mashable was becoming commoditized. So Mashable used its new capital to hire Roberts and other pedigreed journalists. Soon, there were stories on terrorism and Ukraine leading the homepage,…
editorial strategy
A collection of 10 posts
Is The Times making its edition model work?
You may recall that a year ago, The Times did an unexpected thing: it backed away from 24 hour rolling news on its websites, and switched instead to an editions model. The big question: did it work? The answer, based…
Newspapers' scale screw-up is no secret
Digiday has published the confessions of a “senior publishing executive at a U.K newspaper”. And it’s all “mea culpa”: The digital media industry has completely screwed up by pursuing scale for the sake of scale. There’s been…
The costs of running Buzzfeed
Gawker claims to have got ahold of Buzzfeed’s books: Editorial budget In fiscal year 2011, BuzzFeed’s editorial budget was $858,780 In 2012, it was $4,724,608 In 2013, it was $11,739,790 In the first…
Journalists: get your liveblogging boots on the ground
Well, this is a good quote: “We’ve sort of evolved to this bizarre thing where people sit within newsrooms and cover breaking events from afar,” Tinworth said. “Actually I think one of the things, particularly the big news organisations…
One big secret of journalism change management
Martin Couzins on modelling behaviour: If you are the one who is trying to encourage others to try something out then a good place to start is to model the behavior ie actually use the tools and techniques you are…
The new integration: newsroom and developers - #newsrw
A panel discussion on the digital future chaired by Katie King, senior product manager, Portal & Partners, MSN UK Raju Narisetti, Wall Street Journal Digital If in 2012, if you’re still talking about integrating print and digital, you’re…
Kill your antiquated article structure not your comments
David Higgerson published an interesting meditation on comments under articles yesterday. “Are comments under articles worth doing?” he asks, and flirts with the answer “no”, without coming to a definitive conclusion. The post, and the comments underneath (ironically) are well…