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engagement
A collection of 32 posts
Instagram and Twitter start the fightback against fake engagement
Two moves from major platforms — one small, one major — suggest the right direction of travel.
Facebook distorts everything around the idea of engagement
Siva Vaidhyanathan, professor of media studies at the University of Virginia and the author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy, has some compelling theories on how Facebook became whaat it is.
Facebook asks publishers: are you local?
Ooops. He Zucked it again. For three weeks running now, Zuckerberg’s big blue monster is messing around with the Facebook and its relationship with news. This is an actual photo of audience engagement people reading the latest missive from…
Life in the the Instagram engagement farming mines
Here’s a look at life inside the Instagram “influencer” bubble — and it’s not pretty: Unfortunately most of these brands and companies are clueless about the fact that some of these numbers they look at are incredibly inflated by…
Facebook engagement plummeting: the free ride is over
Facebook engagement around publisher content is falling rapidly: There was a dip between July and September 2015, with numbers slowing down for many of the sites since then. The top ten sites are made up of a mix of digital…
All your comments are just marketing fodder
Adobe has bought comments system Livefyre. Has the software-and-services giant suddenly developed a taste for community building? Not so much: Livefyre, which was initially known for its technology that powers internet comments, now runs a marketing business for big brand…
The true meaning of "audience engagement"
The true meaning of audience engagement Alison has posted an excellent piece cutting through the “buzz wording” of “engagement”, and hitting the heart of what matters: Audience engagement is a newsroom where the reader is considered at the start of…