How to blog in three points

Fabulous post from Steph, encapsulating the essence of blogging: Blogging is about writing, but also about reading and responding. Links ensure that a blog doesn’t exist in a vacuum. The parallel human activity is responding to comments, reading other…

Dissing engagement

Mark Schaefer provides more ammo to support my contention that engagement is becoming an empty word by pointing out that engagement is not a strategy: I do believe it is possible to create strategic advantage by delivering great content and…