Most news publishers are terrible at maintaining their archives. But their are solid business and journalistic reasons for doing so.
evergreen content
A collection of 5 posts
Tom Petty, from News UK's archives
This is lovely: R.I.P Tom Petty, scanning negs from archive today from a London visit in the 1990's…#TomPetty #TomPettyRIP #travelingwilburys pic.twitter.com/N69EZHTQmN — News UK Archives (@NewsUKArchives) October 3, 2017 So many titles still underuse their…
What happens to your traffic if you stop publishing - and update old articles?
What happens when you stop publishing new material and take a hard, professional look at your archives? The Buffer team decided to find out: Having not published original content on the blog for 30 days, we saw only a 4…
Vox's evergreen journalism back in stock
Vox remains one of the most interesting experiments in digital journalism , because it’s so very aggressive in stepping away from the “flow” of traditional print news, and into creating “stock” evergreen content for the site. Their latest experiment saw…
Print copy is stone, online copy is water.
This lurks towards the end of a slightly odd piece on Poynter about evergreen content: My instincts say it’s weird to dig up old content without a specific reason, but it’s worth asking if our hyper-sensitivity to timeliness…