A collection of 27 posts
Fascinating detail in The Cut’s piece about influencers in the fashion world: Condé Nast has even begun influencer training, hoping to merge the old and new ways of doing things — to see editors become more fluent on social media,…
The rise, commercialisation, fall and rebirth of fashion blogging: “Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes…
Slightly terrifying look into life as a toddler social media celebrity: Scout the City is touted as fashion’s first “kids’ influencer” blog, its heroine a pint-sized social media giant in the age of online celebrity. London—or “Scout,” her…
I’ve had my Apple Watch for about 24 hours now. Here are my initial thoughts as I’ve started to explore it: I’m surprised how much I’ve missed being able to look at my wrist and see…
The Apple Watch is a pretty big chunk of cash for an unknown quantity. To erase the mental pressure myself, and generate some reassurance that I wasn’t blowing the cash, I took myself over to Brighton for a Watch…
