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A collection of 28 posts
Condé Nast is teaching its editors to be influencers
Fascinating detail in The Cut’s piece about influencers in the fashion world: Condé Nast has even begun influencer training, hoping to merge the old and new ways of doing things — to see editors become more fluent on social media,…
Fashion blogging as the new (tired) media mainstream
The rise, commercialisation, fall and rebirth of fashion blogging: “Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes…
Don't put your daughter on the blog, Mrs Worthington
Slightly terrifying look into life as a toddler social media celebrity: Scout the City is touted as fashion’s first “kids’ influencer” blog, its heroine a pint-sized social media giant in the age of online celebrity. London—or “Scout,” her…
Apple Watch: unboxing and the first 24 hours
I’ve had my Apple Watch for about 24 hours now. Here are my initial thoughts as I’ve started to explore it: I’m surprised how much I’ve missed being able to look at my wrist and see…