Condé Nast is moving fast and breaking its Snapchat presence.
fashion
A collection of 28 posts
Condé Nast is teaching its editors to be influencers
Fascinating detail in The Cut’s piece about influencers in the fashion world: Condé Nast has even begun influencer training, hoping to merge the old and new ways of doing things — to see editors become more fluent on social media,…
Fashion blogging as the new (tired) media mainstream
The rise, commercialisation, fall and rebirth of fashion blogging: “Because there was a period of time where fashion bloggers became quite monotonous…now we’re seeing individuals come through, but on social media as opposed to a web-based platform,” observes…
Don't put your daughter on the blog, Mrs Worthington
Slightly terrifying look into life as a toddler social media celebrity: Scout the City is touted as fashion’s first “kids’ influencer” blog, its heroine a pint-sized social media giant in the age of online celebrity. London—or “Scout,” her…
Apple Watch: unboxing and the first 24 hours
I’ve had my Apple Watch for about 24 hours now. Here are my initial thoughts as I’ve started to explore it: I’m surprised how much I’ve missed being able to look at my wrist and see…
Apple Watch meet wrist: trying on the new tech thing
The Apple Watch is a pretty big chunk of cash for an unknown quantity. To erase the mental pressure myself, and generate some reassurance that I wasn’t blowing the cash, I took myself over to Brighton for a Watch…
Chuck a fashion model off a mountain...
The one reason I keep doing what I do for a living (whatever the hell that is, as it seems to change every few months right now…) is that new technology is enabling such different forms of storytelling and, as…
Do you aspire to dress like a blogger?
I got an e-mail from Next (the clothes and homewares people, not the conference people) earlier. This is what it looked like: Yes, Next is selling “blogger style” as a look. Is there any other industry where blogging has been…