financial times

Oct
07
The Financial Times: Telling the climate crisis story in video

The Financial Times: Telling the climate crisis story in video

Video lives outside the FT paywall, and give the team the chance to reach people they normally wouldn’t. But they have to use an unusual ingredient: emotion.
1 min read
Apr
10
How the Financial Times measures quality reads

How the Financial Times measures quality reads

The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
1 min read
Nov
18
Comments: commit to them, or get out

Comments: commit to them, or get out

The Financial Times is using comments to engage in a constructive discussion around Brexit. Lilah Raptopoulos, community manager at the
1 min read
Jun
29
FT gains subscriptions from Brexit paywall drop

FT gains subscriptions from Brexit paywall drop

The Financial Times dropped its paywall over the Brexit weekend, deeming it important enough to give full access to its
Apr
23
The FT's struggle are a harbinger of print's assassin: advertisers

The FT's struggle are a harbinger of print's assassin: advertisers

The Financial Times Discovers That a Paywall Is Not a Panacea The Financial Times is going through some financial hard
1 min read
Mar
02

The FT wants its staff to use Facebook all day

The FT chooses Facebook@Work as its internal social network: We want to provide our employees with a place to
1 min read
Jan
21
Quartz passes FT & Economist in unique visitors

Quartz passes FT & Economist in unique visitors

Quartz continues to power ahead In an internal memo that Fortune managed to get hold of, publisher Jay Lauf said
Jan
06
The FT gets an innovation editor

The FT gets an innovation editor

The Financial Times has appointed a new innovation editor John Thornhill moves from deputy editor to innovation editor. Thornhill will
1 min read
Jul
22
The FT, Telegraph and Conde Nast all Apple News launch partners

The FT, Telegraph and Conde Nast all Apple News launch partners

From Jason Snall’s transcript of Apple CEO Tim Cook’s remarks in the earnings call last night: We’ve
1 min read
Oct
27

Financial Times ups its morning e-mail game: FirstFT

Slightly baffling e-mail from the Financial Times press team this morning: Financial Times readers can now receive the FT’s
2 min read