A Defined Online Identity Boosts Engagement?

This cropped up in a post about the latest improvements to Typepad: > Improved comment experience > [![Comment-form-icons-typepad]( "Comment-form-icons-typepad")](http://everything.typepad.com/.a/6a00d83451c82369e20120a5d7c8a1970c-pi) > Based on some impressive performance on the beta blogs, we have added a few popular social web…