influence measurement

Nov
20
Interesting business models: Blogosphere magazine tries to Kickstart an influence platform

Interesting business models: Blogosphere magazine tries to Kickstart an influence platform

Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?
1 min read
Feb
01
A million accounts gone and a journalist suspended after fake follower exposé

A million accounts gone and a journalist suspended after fake follower exposé

Twitter wiped out over a million fake followers after an NYT report
1 min read
Jul
03
Life in the the Instagram engagement farming mines

Life in the the Instagram engagement farming mines

Here’s a look at life inside the Instagram “influencer” bubble — and it’s not pretty: Unfortunately most of these
1 min read
Apr
30

It's an "influencer" bubble, not a tech bubble

Beware the hype of the social media gurus: So what we have here are ignorant people (Vaynerchuk, Brogan, Kawasaki, and
1 min read
Apr
13
Life in the "influencer" club

Life in the "influencer" club

You might be an influencer - but is anyone actually influenced?
1 min read
Jun
19
Klout clouted at Le Web

Klout clouted at Le Web

Klout's founder Joe Fernandez failed to defend his product under the lightest of criticism at LeWeb London.
1 min read
Mar
13

Five commuting reads for content types

Read and enjoy: Are digital editions attracting new readers? What is disruption and how can it be harnessed? The Telegraph‘
Feb
23

Influential or just noisy?

Given that I spent most of social media week hammering at the keyboard of my MacBook, bashing out liveblogs for
1 min read
Jan
08
Why I'm skeptical about Klout in one screenshot

Why I'm skeptical about Klout in one screenshot

Klout has a very strange idea of what I'm influential about…