Dec
19
Five influencers influencing…
On the fifth day of Christmas, my social media agency sent to me…
1 min read
influence
Nov
20
Interesting business models: Blogosphere magazine tries to Kickstart an influence platform
Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?
1 min read
Sep
10
Don't be an influencer: earn influence (a grumpy old blogger writes)
Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
4 min read
Feb
01
A million accounts gone and a journalist suspended after fake follower exposé
Twitter wiped out over a million fake followers after an NYT report
1 min read
Jan
30
Fake Followers: the black market in cargo cult influencers
There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds
4 min read
Nov
21
George Takei: pushing publishers' articles for (undisclosed) cash
One of the more interesting things to have emerged from the allegations of sexual harassment against actor, Star Trek alum
1 min read
Nov
10
Influence and power in the age of the YouTube celebrity
YouTube celebrities – like comicbookgirl19 above – are the fastest growing media stars of our age, yet a group much of the
2 min read
Apr
30
It's an "influencer" bubble, not a tech bubble
Beware the hype of the social media gurus: So what we have here are ignorant people (Vaynerchuk, Brogan, Kawasaki, and
1 min read
Apr
13
Just how powerful is "influencer" marketing?
Talking of “influencers“, here’s some very good questions about the use of “influencer” marketing in travel: Out of curiosity
1 min read
Apr
13
Life in the "influencer" club
You might be an influencer - but is anyone actually influenced?
1 min read