influence

Dec
19

Five influencers influencing…

On the fifth day of Christmas, my social media agency sent to me…
1 min read
Nov
20
Interesting business models: Blogosphere magazine tries to Kickstart an influence platform

Interesting business models: Blogosphere magazine tries to Kickstart an influence platform

Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?
1 min read
Sep
10
Don't be an influencer: earn influence (a grumpy old blogger writes)

Don't be an influencer: earn influence (a grumpy old blogger writes)

Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
4 min read
Feb
01
A million accounts gone and a journalist suspended after fake follower exposé

A million accounts gone and a journalist suspended after fake follower exposé

Twitter wiped out over a million fake followers after an NYT report
1 min read
Jan
30
Fake Followers: the black market in cargo cult influencers

Fake Followers: the black market in cargo cult influencers

There’s a great piece of reporting from the New York Times that’s been, quite deservedly, doing the rounds
4 min read
Nov
21
George Takei: pushing publishers' articles for (undisclosed) cash

George Takei: pushing publishers' articles for (undisclosed) cash

One of the more interesting things to have emerged from the allegations of sexual harassment against actor, Star Trek alum
1 min read
Nov
10
Influence and power in the age of the YouTube celebrity

Influence and power in the age of the YouTube celebrity

YouTube celebrities – like comicbookgirl19 above – are the fastest growing media stars of our age, yet a group much of the
2 min read
Apr
30

It's an "influencer" bubble, not a tech bubble

Beware the hype of the social media gurus: So what we have here are ignorant people (Vaynerchuk, Brogan, Kawasaki, and
1 min read
Apr
13
Just how powerful is "influencer" marketing?

Just how powerful is "influencer" marketing?

Talking of “influencers“, here’s some very good questions about the use of “influencer” marketing in travel: Out of curiosity
1 min read
Apr
13
Life in the "influencer" club

Life in the "influencer" club

You might be an influencer - but is anyone actually influenced?
1 min read