How did YouTube's "creators" become Instagram's "influencers" — and what does the dinstinction signify?
The polished perfection of the millennial influencer is giving way to a rawer, more phone-centric look.
Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…
We reward the ability to win attention with fame, validation and money. But that comes with a psychological price.
On the fifth day of Christmas, my social media agency sent to me…
Blogosphere, the influencer industry magazine, is trying to kick start a relationship management platform for the influencer market. Interesting idea - but can they make it work?
Is "influencer" really a useful catch-all term for creators on social platforms? And is there a danger in the way it's become the default label?
Is there something rotten in the state of influence?