How much time and money does it take to get your Klout score up to 60? Two weeks and $40 Companies are making decisions based on these kinds of numbers. There’s a certain class of social business consultant that…
infuence
A collection of 4 posts
Blog will eat itself (or the danger of big numbers)
There are many rewards to blogging, but it’s easy to get distracted by the easy one. Big numbers are a big distraction. My post on citizen journalism earlier in the week got big numbers. That obviously makes me happy.…
The myth of the influencer
So, to reach the public through social media, you target influencers, right? Wrong: Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few…
The Sunday Times turns Social List
On Friday evening, I was invited to the launch of a new Sunday Times-related website, The Social List (as this rather cryptic post hinted). The organisers asked us to refrain from blogging about it until midnight tonight, but despite that,…