We now know who was behind the World Record Egg - and what they plan on doing with the account. But what does this tell us about today's attention economy?
Looks like a handy way of fending off the regulators and avoiding a break-up.
Two moves from major platforms — one small, one major — suggest the right direction of travel.
Five good reads to kick off your week.
The founders of Instagram are waling away from Facebook. What next for them - and for the photo sharing app?
Facebook is in decline and the chat apps are rising. But it's more than algorithm changes, but a shift in people's behavior - how do we adapt?
New formats are emerging within the neglected Instagram grid - and they're not ones promoted by the Facebook-owned social network.
How - and why - do people hack social media accounts?