From one of Kath Viner’s first memos as editor-in-chief of The Guardian, as leaked to Guido: One of the easiest things everyone can do is link to other Guardian stories when writing a Guardian story. Internal linking: easy and…
linking
A collection of 27 posts
The role of blogs in the age of media overload
Fascinating read in the wake of Andrew Sullivan’s closure of The Dish, in which Ira Stoll explores the present and future of blogging: And while the ability to produce opinion quickly can be abused, blogs provide the kind of…
What curation says about you
Last week, the student journalists on the MA courses at City University heard from Paul Bradshaw about curation in the journalist sense. Since then, I’ve been working in the online “labs” with them on the idea. This post from…
Do you publish press releases? You need to know this…
Do you publish press releases on a section of your site? If so – you need to nofollow those links: Throughout the video, John Mueller equated press releases to advertisements. It was specifically asked if all links in press releases need…
The existential dilemma of paywalls
Are you familiar with the expression “tl;dr”? Classic “internet speak” for “too long; didn’t read”. It’s often used in a mocking, trolling sense. Well, now there’s a new variation on it: bp;dr “behind paywall; didn’…
You don't own your PageRank, so you can't sell it
My, my. It’s been an interesting few days for web publishers, hasn’t it? Interflora’s Search Death First of all, Google wiped Interflora from the search rankings: Searching for the terms [Flowers], [florist], [flower delivery], [flowers online] and…
The link between photography and curation
Natalie Lloyd: Seeing through another’s eyes is one of the perennial wonders of photography. Between the frames of an image, we are invited to consider a constructed reality offered by the photographer; what they chose to include, exclude and…
On guest blogging and Google
Matt Cutts weighs in: So, the basic message is “if you’re going to do this write/accept, good, rich original content, don’t just churn out shoddy content to multiple sources”. Put some genuine effort in – get the reward.…