Stealing the punchline from Peter Yeung’s interview with Malcolm Coles of The Telegraph: There’s no way I’d have predicted the end of 2015 at the beginning of the year, so I’ve no bloody idea what’s…
malcolm coles
A collection of 4 posts
Why does The Telegraph want social and search specialists?
Slightly baffling post on Guido today: The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They…
Mirror takes an axe to digital new formats team
Apparently the Mirror has had enough of experimentation: Sources close to the online team told BuzzFeed News that they believe Picton’s vision for The Mirror’s websites is based around the MailOnline model, so the current crop of brands…
Amped about ampp3d and rigorous innovation
When I first heard about Trinity Mirror’s Us vs th3m, I rolled my eyes. Did the UK really need another Buzzfeed clone? Were our publishers incapable of innovating rather than jumping on yet another bandwagon? It took a talk…