marketing

Apr
10
Yes, you can buy an Influencer jacket now

Yes, you can buy an Influencer jacket now

Outdoors brand Jack Wolfskin is getting down with those hip influencer kids…
1 min read
Mar
03
GoPro insists that Dusk White is Black. Or something.

GoPro insists that Dusk White is Black. Or something.

GoPro is selling a limited-edition of its flagship camera - in Dusk White.
2 min read
May
10
Is the influencer bubble deflating?

Is the influencer bubble deflating?

Is there something rotten in the state of influence?
2 min read
Jul
03
Life in the the Instagram engagement farming mines

Life in the the Instagram engagement farming mines

Here’s a look at life inside the Instagram “influencer” bubble — and it’s not pretty: Unfortunately most of these
1 min read
Mar
05
Where blogging went bad

Where blogging went bad

“Bangs” (Muireann Carey-Campbell) asks Oh, Blogging, where art thou?: I always thought of blogging as a way to give voice
1 min read
May
04
All your comments are just marketing fodder

All your comments are just marketing fodder

Adobe has bought comments system Livefyre. Has the software-and-services giant suddenly developed a taste for community building? Not so much:
1 min read
Jan
13
Headshot(s): sorted

Headshot(s): sorted

It started with a tweet. Actually, that’s not quite true, but it makes a good opening line, so what
3 min read
Apr
13
Just how powerful is "influencer" marketing?

Just how powerful is "influencer" marketing?

Talking of “influencers“, here’s some very good questions about the use of “influencer” marketing in travel: Out of curiosity
1 min read
Nov
20

That's one way to sell a news app

The Bristol Post takes app marketing to the petrol pump…
Sep
08

Apple's "press" events

This is the homepage of apple.com right now: I think we can safely say that Apple has now given