Free Post analytics How analytics impact journalists' sense of newsworthiness New research suggests that traffic can influence your sense of what is newsworthy.
Free Post financial times How the Financial Times measures quality reads The Financial Times is driving paying subscribers through smart use of analytics to monitor what they care about.
Free Post metrics There's a problem with "trending" It’s Time to End ‘Trending’: The first problem with “trending” is that it selects and highlights content with no eye toward accuracy, or quality. Automated trending systems are not equipped to make judgments; they can determine if things are being shared, but they
Free Post content sharing Facebook acquires content sharing tracking tool CrowdTangle Alex Heath for Business Insider: Facebook has acquired CrowdTangle, a four-year-old tool used by publishers like Vox, BuzzFeed, and Mic to track how their content is shared on social media.
Free Post analytics Analytics for Journalists: some further reading I’ve just finished* running a workshop on analytics for journalists at news:rewired this afternoon. Here’s a selection of links I promised the attendees to allow them to
Free Post analytics Journalism: a craft with some useful metrics Martin Belam on the reasons for his latest post: And having just sat through an event where one of the questions was a worry that knowing something about SEO or
Free Post content strategy The big challenge: good, unsharable content The content we talk about least right now is content that gets a lot of reads, but no social media shares, Likes or retweets. Too many systems are set up to monitor these external marks of quality – from Facebook’s newsfeed algorithm, to Google’
Free Post analytics Dark traffic rising? No need to panic This is not news. The fact that people think it is is news: The Guardian’s website is being swamped by unidentifiable “dark traffic”, and executives at the company cannot figure out where it is coming from. “Dark traffic” reflects views on a website
Free Post facebook Gawker plumbs the Facebook traffic valley Another reminder of the dangers of building your business on one company’s platform: Those are Gawker’s figures – and why did that valley happen? Read and his co-workers think that this is the result of some algorithm changes Facebook made in May. But
Free Post analytics Why do we obsess over home pages no-one uses? Talking of homepage traffic, Zachary Seward has actually looked into the NYT homepage traffic for Quartz: Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy. Is that
Free Post instapaper 18 novels in my Pocket It’s that time of the year when some of the social services you use start sending you stats. The one I got from Pocket – a “save and read it later” service – was actually quite eye-opening… 852,713 words! That’s a fair few
Free Post blogging Blog will eat itself (or the danger of big numbers) There are many rewards to blogging, but it’s easy to get distracted by the easy one. Big numbers are a big distraction. My post on citizen journalism earlier in the week got big numbers. That obviously makes me happy. My post on Bruce
Free Post #b2bhuddle : Katy Howell on concentrating content for lead generation Katy Howell, CEO, Immediate Future How do you concentrate your content? It’s pretty clear we need to think about social content with purpose. Social media is a business channel – but there are some big players in this. 80% of business buyers network online
Free Post conferences Liveblogging Like Minds: a post-mortem So, what did I learn at [this year’s Like Minds](http://wearelikeminds.com/events/exeter), other than lying around doing absolutely nothing on a Sunday (other than a trip to the tip. Oh, and to Waitrose…) is a good and necessary thing sometimes?
Free Post metrics Metrics begin where journalistic instinct ends I have a theory that we place too much importance on instinct in journalism. There’s a good reason for that – back in the print days, we didn’t have much else to go on. Defining what elements of the magazine were and weren’
