mobile strategy

Nov
25
Engaged Reading Digest: walking up the subs hill, radicalization on Reddit and more

Engaged Reading Digest: walking up the subs hill, radicalization on Reddit and more

More useful reads from the audience engagement mines.
3 min read
Oct
20
Google search goes mobile first - desktop database relegated

Google search goes mobile first - desktop database relegated

Google is going to make its forthcoming mobile search index its primary dataset: Google is going to create a separate
1 min read
Feb
18
Facebook Instant Articles for all publishers, come April

Facebook Instant Articles for all publishers, come April

Interesting news from the folks at Facebook – Instant Articles for all: We’re excited to announce that on April 12th
2 min read
Aug
26
Welcome to a mobile-only world for journalism

Welcome to a mobile-only world for journalism

Catalina Albeanu reporting on the National Readership Survey results: Some 56.9 per cent of Independent readers access the title
Jun
22
Publishers missed mobile - and notifications are the next opportunity

Publishers missed mobile - and notifications are the next opportunity

Possibly the most depressing paragraph I’ve read in a long time: Speaking on the panel at the launch of
3 min read
May
14

From digital pounds to mobile pennies

The mobile problem: Last year, mobile constituted 60% of time spent on digital, up from 53% in 2013, according to
May
13
Facebook's Instant Articles - an instant opportunity (with a price)

Facebook's Instant Articles - an instant opportunity (with a price)

Facebook is offering publishers another Faustian bargain. Will they accept?
8 min read
Oct
27

Beware Facebookers bearing gifts…

There’s a fascinating piece from David Carr on the New York Times website today, looking at the relationship between
2 min read
Jul
10

News is going mobile - but how?

Frédéric Filloux did a useful round-up of the current state of play of news on mobile devices. This is of
1 min read
Jun
18

Publishers' mobile blindspot

Henry Taylor: With many publishers reporting that half their audience or more is now coming from mobile devices, it’s
1 min read