A message for web fundamentalists and print reactionaries alike: Single-product thinking is an old habit from the last century that we really need to get over. There is no requirement that publishers choose between Web, e-edition, print-derived tablet versions, and…
multi-channel publishing
A collection of 2 posts
Content is your platform, built for channel neutrality
Peter Buckley of Dorling Kindersley appears to have his head screwed on straight: Flat content. That assumption that “something else will come along” is also driving what Buckley calls the “flat” content model: that is, content is increasingly conceived and…