Jessica Davies: BuzzFeed’s shift to video is taking hold in its U.K. operations. The digital media company is doubling the size of its London office so it can house two new studios with a particular focus on sponsor…
native advertising
A collection of 5 posts
LeWeb: Surviving media evolution
Panel Ben Huh, Cheezburger Michael J. Wolf, Activate Frédéric Filloux, Groupe Les Echos Host: Cedric Ingrand, Podcaster & resident geek at LCI/TF1 The revenue challenge Frédéric Filloux: This will be the first year in six years we make a…
When advertising goes native
So, this happened while I was away: Yes, we need new sources of income in digital. But I’m deeply unconvinced that “native” advertising is the future. We’re essentially running a huge experiment to see if the old view…
Native advertising: good for publishers, terrible for brands?
Copyranter on Buzzfeed’s flavour of native advertising: In an interview with Wired last February, Peretti spouted about how they “label everything really maniacally” (How does one label an ad post maniacally? Maybe a starburst?), and that they “take church…
The Mumsnet content racket
Mumsnet charges you to provide them with content… I’m sorry, Mumsnet charges writers and actors or their publishers and producers for the privilege of providing content for its website? I shouldn’t have been shocked. The logical next step…